The Blog


I am constantly updating this blog with local stories, market updates, weekly photos, and more. If you would like to receive these blog posts in your email inbox when they are released, simply sign up for my newsletter.

Skypark Home Sells For $1.4 Million: How We Did It Step-By-Step, …

Skypark Home Sells For $1.4 Million: How We Did It Step-By-Step, …

Angles are very important when you want to highlight important features of a home. In this shot, my photographer captured the fact that the home was beautifully landscaped, was adjacent to a greenbelt…

Amazing 7 Day Transformation Nets Home Sellers Over $200,000 Abov…

Amazing 7 Day Transformation Nets Home Sellers Over $200,000 Abov…

https://vimeo.com/390670801 When a family came to me after finding their dream home, they needed to put their house on the market within 7 days as they were buying their new home contingent upon selli…

2019, The Continued Normalization And Stabilization Of The Scotts…

2019, The Continued Normalization And Stabilization Of The Scotts…

The 2019 Scotts Valley real estate market delivered as many predicted including yours truly. Single family homes saw an increase of $45,431 in average sales price which was pretty much in line with wh…

FREE Home Buyer Workshop Info and Registration…

FREE Home Buyer Workshop Info and Registration…

Holding out house keys on a house shaped keychain   "Having never purchased a home we had no idea how to navigate the tricky waters of purchasing a home, especially in this market. Robert redefined t…

2018 Scotts Valley Real Estate Market in Review and Predictions f…

2018 Scotts Valley Real Estate Market in Review and Predictions f…

Just released is a comprehensive report detailing the 2018 Scotts Valley real estate market along with predictions and analysis for 2019. Click here to read FULL STORY and listen to podcast  …

Scotts Valley Real Estate Market Report: More Inventory, Longer D…

Scotts Valley Real Estate Market Report: More Inventory, Longer D…

As the Scotts Valley real estate market continues its cooling off compared to earlier this year and versus the past couple of years, there are some signs that this area could be experiencing more of a…

Scotts Valley Area Home Average Price Up $180,142 in One Year, Da…

Scotts Valley Area Home Average Price Up $180,142 in One Year, Da…

FYI: The comparisons being made in this report are from 01/01/2018 to 07/18/2018 versus the same dates in 2017. SINGLE FAMILY HOMES The Scotts Valley area real estate market kept its expected torrid p…

Neighborhood by Neighborhood Discussion of the Scotts Valley Real…

Neighborhood by Neighborhood Discussion of the Scotts Valley Real…

In this first edition of Real Estate Roundtable, REALTORS® Robert Aldana, Robert Cornejo, and Jonathan Rossi discuss the local market, price trends, and what to expect in each Scotts Valley neighborh…

2 Bedroom Home in Felton Sells for $61,000 Over Asking in 7 Days,…

2 Bedroom Home in Felton Sells for $61,000 Over Asking in 7 Days,…

In late August of this year, homeowners Jason and Holly Zapala ran into an opportunity that they could not pass up, and that was buying a home next to Jason's parents and being neighbors to them in Sc…

Robert Aldana Assesses the Current Scotts Valley Real Estate Mark…

Robert Aldana Assesses the Current Scotts Valley Real Estate Mark…

In this short video, Robert Aldana gives an assessment of the current Scotts Valley area real estate market and gives information on how it compares to the same time last year, and what we should expe…

Robert Aldana Awarded 2016 & 2017 BEST REALTOR® in SCOTTS VA…

Robert Aldana Awarded 2016 & 2017 BEST REALTOR® in SCOTTS VA…

Robert Aldana Awarded Scotts Valley Man of the Year for his contributions to the community. UPDATE TO STORY: Robert Aldana was awarded The Reader's Choice for 2017 BEST REALTOR® in SCOTTS VALLEY for …

Appreciating and Looking Back on Scotts Valley…

Appreciating and Looking Back on Scotts Valley…

In this short video, I take a drive down Scotts Valley Drive as I reminisce and appreciate our little city…

One Of Today’s Home Buyer Mistakes – Not Having the Agent Wor…

One Of Today’s Home Buyer Mistakes – Not Having the Agent Wor…

“Robert, I have been looking for a home for some time now and we just can’t seem to have any luck finding either finding a place, or getting our offers accepted. We look and look and when we find …

2015 Scotts Valley SF Home Average Sales Price Up $54,865 YTD Ver…

2015 Scotts Valley SF Home Average Sales Price Up $54,865 YTD Ver…

The Scotts Valley real estate market continues to thrive with a wave of buyers from Silicon Valley and beyond snatching up available homes at a pace that could lead a record breaking year in home appr…

The Silicon Valley Invasion: First Quarter of 2015 Scotts Valley …

The Silicon Valley Invasion: First Quarter of 2015 Scotts Valley …

If you were able to purchase a home this first quarter, you no doubt experienced a flurry of activity between home buyers as you tried to get your foot into the door of home-ownership in Scotts Valley…

2014 a Strong Year in Scotts Valley Real Estate - What to Expect …

2014 a Strong Year in Scotts Valley Real Estate - What to Expect …

2014 was another banner year for the Scotts Valley real estate market as the average sales price of single family homes went from $749,325 in 2013 to $809,229, an increase of $59,904. There was also a…

Robert Aldana on HGTV's "Sleep On It"…

Robert Aldana on HGTV's "Sleep On It"…

In 2008, I was on an HGTV television show called "Sleep On It", a show where I would show a family a property and they would get to sleep in the home they were interested in for a night to see if they…

Robert Aldana's Appearance on Best of the Bay TV Show…

Robert Aldana's Appearance on Best of the Bay TV Show…

https://assets.thesparksite.com/uploads/2017/01/Robert-Aldana-ONLY-Best-of-the-Bay-.mp4 A few years ago, I was asked by the Association of REALTORS® to appear and speak on behalf of the industry on t…