About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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G O R G E O U S
Wait until you see this beautiful ALL SINGLE LEVEL remodeled home with 2,200sf on a beautiful 1.3 acre lot that I just listed and have COMING SOON, by mid-April at the latest for $1,590,000.

More info to follow shortly as we work on staging and final touches.

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• YOUR SCOTTS VALLEY SPECIALIST
• VOTED 2024 BEST REALTOR® BY LOCALS

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

#sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect G O R G E O U S Wait until you see this beautiful ALL SINGLE LEVEL remodeled home with 2,200sf on a beautiful 1.3 acre lot that I just listed and have COMING SOON, by mid-April at the latest for $1,590,000. More info to follow shortly as we work on staging and final touches. ROBERT ALDANA "The Locals' Choice" REALTOR… Who's coming over for dinner?!

#blackstone #costco #bringinghomethebacon #scottsvalleylife #workinghardpaysoff 1 Who's coming over for dinner?! #blackstone #costco #bringinghomethebacon #scottsvalleylife #workinghardpaysoff 🤩 I've got a 4 bedroom secret in an AWESOME LOCATION that I can't wait to share with you. 

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• THE SCOTTS VALLEY SPECIALIST
• VOTED 2024 BEST REALTOR® BY LOCALS

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

#sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana 🤩 I've got a 4 bedroom secret in an AWESOME LOCATION that I can't wait to share with you. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE SCOTTS VALLEY SPECIALIST • VOTED 2024 BEST REALTOR® BY LOCALS 831-252-3959 Direct Line - Text [email protected] www.robertaldana.com/testimonials • Kelle… www.948kennedy.com | Photos, 3D virtual tour, floor-plan, full video www.948kennedy.com | Photos, 3D virtual tour, floor-plan, full video 3 AWESOME Open Houses this Weekend in Scotts Valley, Santa Cruz and Aptos! 

SCOTTS VALLEY:

220 Estrella Drive | Sat & Sun, 1-4PM
3bd, 1ba, $969,000
220estrella.com

SANTA CRUZ:

2327 17th Avenue | Sat, 12-3pm, Sun 1-4pm
3bd, 2.5ba, $979,000
santacruztownhouse.com

APTOS:

100 Pleasant Heights | Sun, 1-4PM
4bd, 4ba, $2,099,000
100pleasantheights.com

👉🏽 REMEMBER: you can always view what open houses I have going on this weekend and every weekend as it is updated constantly at: www.robertaldana.com/openhouses

To request a private viewing for any of these homes, please contact me directly at:

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

👍🏼 VOTED 2024 BEST REALTOR® BY ACTUAL LOCALS

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 3 AWESOME Open Houses this Weekend in Scotts Valley, Santa Cruz and Aptos! SCOTTS VALLEY: 220 Estrella Drive | Sat & Sun, 1-4PM 3bd, 1ba, $969,000 220estrella.com SANTA CRUZ: 2327 17th Avenue | Sat, 12-3pm, Sun 1-4pm 3bd, 2.5ba, $979,000 santacruztownhouse.com APTOS: 100 Pleasant Heights | Sun, 1-4PM 4bd, 4ba, $… www.220estrella.com | A single-family home in Scotts Valley for the price of a townhouse! www.220estrella.com | A single-family home in Scotts Valley for the price of a townhouse! Gorgeous townhouse JUST LISTED in Santa Cruz with 3 bedrooms, 2.5 baths, 1,410sf, 2 car garage and huge entertainment back yard! Learn more and checkout video @ www.santacruztownhouse.com Gorgeous townhouse JUST LISTED in Santa Cruz with 3 bedrooms, 2.5 baths, 1,410sf, 2 car garage and huge entertainment back yard! Learn more and checkout video @ www.santacruztownhouse.com 🤩 JUST LISTED in Live Oak Santa Cruz is 2327 17th Avenue! This is an absolutely BEAUTIFUL 3 bedroom, 2.5 bath home with 1,410sf that has been BEAUTIFULLY upgraded throughout. 

Be careful though... You will fall in love! 

🎥  Checkout photos and full video at: www.santacruztownhouse.com

It also has an AWESOME back yard that is perfect for the family and a great area for entertaining.

🚘 🚘  Did I mention it also has an attached 2 car garage? YUP!

☎️ For more information or to request a private showing when it is ready, please contact me directly:

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• VOTED 2024 BEST REALTOR® BY ACTUAL LOCALS

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 🤩 JUST LISTED in Live Oak Santa Cruz is 2327 17th Avenue! This is an absolutely BEAUTIFUL 3 bedroom, 2.5 bath home with 1,410sf that has been BEAUTIFULLY upgraded throughout. Be careful though... You will fall in love! 🎥 Checkout photos and full video at: www.santacruztownhouse.com It also has an AWESOME back yar… www.379hansen.com - Full video, 3D virtual tour, floor-plans, photos and more! www.379hansen.com - Full video, 3D virtual tour, floor-plans, photos and more! What makes an open house sign "smarter?" The ability to find out more information about an open house instantly including address, price, photos, floor-plans, 3D virtual tour, a map and more just by scanning ANY of our open house signs. 

So you don't need to wonder what is being help open and where, the information is right at your fingertips!

Isn't that what we all want, information instantly and at your fingertips?

ROBERT ALDANA 
www.robertaldana.com

😊 The Local's Choice REALTOR What makes an open house sign "smarter?" The ability to find out more information about an open house instantly including address, price, photos, floor-plans, 3D virtual tour, a map and more just by scanning ANY of our open house signs. So you don't need to wonder what is being help open and where, the information is… What is a ONE DAY MAKEOVER? Well... we had a totally vacant house and ONE DAY to get it completely staged and ready for our video shoot and we got it done.

Check this out!

ROBERT ALDANA 
The LOCALS' CHOICE
REALTOR | DRE #00921165 
www.robertaldana.com 1 What is a ONE DAY MAKEOVER? Well... we had a totally vacant house and ONE DAY to get it completely staged and ready for our video shoot and we got it done. Check this out! ROBERT ALDANA The LOCALS' CHOICE REALTOR | DRE #00921165 www.robertaldana.com Proud to support the Fallen Officer Foundation every year! Such a great cause!

Learn more at: https://www.scfof.org 3 Proud to support the Fallen Officer Foundation every year! Such a great cause! Learn more at: https://www.scfof.org
robertaldana G O R G E O U S Wait until you see this beautiful ALL SINGLE LEVEL remodeled home with 2,200sf on a beautiful 1.3 acre lot that I just listed and have COMING SOON, by mid-April at the latest for $1,590,000. More info to follow shortly as we work on staging and final touches. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • YOUR SCOTTS VALLEY SPECIALIST • VOTED 2024 BEST REALTOR® BY LOCALS 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
Me! 🙋🏻‍♀️
robertaldana
robertaldana 🤩 I've got a 4 bedroom secret in an AWESOME LOCATION that I can't wait to share with you. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE SCOTTS VALLEY SPECIALIST • VOTED 2024 BEST REALTOR® BY LOCALS 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana
robertaldana www.948kennedy.com | Photos, 3D virtual tour, floor-plan, full video
robertaldana
robertaldana 3 AWESOME Open Houses this Weekend in Scotts Valley, Santa Cruz and Aptos! SCOTTS VALLEY: 220 Estrella Drive | Sat & Sun, 1-4PM 3bd, 1ba, $969,000 220estrella.com SANTA CRUZ: 2327 17th Avenue | Sat, 12-3pm, Sun 1-4pm 3bd, 2.5ba, $979,000 santacruztownhouse.com APTOS: 100 Pleasant Heights | Sun, 1-4PM 4bd, 4ba, $2,099,000 100pleasantheights.com 👉🏽 REMEMBER: you can always view what open houses I have going on this weekend and every weekend as it is updated constantly at: www.robertaldana.com/openhouses To request a private viewing for any of these homes, please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 👍🏼 VOTED 2024 BEST REALTOR® BY ACTUAL LOCALS 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana www.220estrella.com | A single-family home in Scotts Valley for the price of a townhouse!
robertaldana Gorgeous townhouse JUST LISTED in Santa Cruz with 3 bedrooms, 2.5 baths, 1,410sf, 2 car garage and huge entertainment back yard! Learn more and checkout video @ www.santacruztownhouse.com
robertaldana 🤩 JUST LISTED in Live Oak Santa Cruz is 2327 17th Avenue! This is an absolutely BEAUTIFUL 3 bedroom, 2.5 bath home with 1,410sf that has been BEAUTIFULLY upgraded throughout. Be careful though... You will fall in love! 🎥 Checkout photos and full video at: www.santacruztownhouse.com It also has an AWESOME back yard that is perfect for the family and a great area for entertaining. 🚘 🚘 Did I mention it also has an attached 2 car garage? YUP! ☎️ For more information or to request a private showing when it is ready, please contact me directly: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • VOTED 2024 BEST REALTOR® BY ACTUAL LOCALS 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana www.379hansen.com - Full video, 3D virtual tour, floor-plans, photos and more!
robertaldana What makes an open house sign "smarter?" The ability to find out more information about an open house instantly including address, price, photos, floor-plans, 3D virtual tour, a map and more just by scanning ANY of our open house signs. So you don't need to wonder what is being help open and where, the information is right at your fingertips! Isn't that what we all want, information instantly and at your fingertips? ROBERT ALDANA www.robertaldana.com 😊 The Local's Choice REALTOR
robertaldana What is a ONE DAY MAKEOVER? Well... we had a totally vacant house and ONE DAY to get it completely staged and ready for our video shoot and we got it done. Check this out! ROBERT ALDANA The LOCALS' CHOICE REALTOR | DRE #00921165 www.robertaldana.com
Thank you once again for the opportunity to stage for you and your sellers. Such a lovely home!
robertaldana
robertaldana Proud to support the Fallen Officer Foundation every year! Such a great cause! Learn more at: https://www.scfof.org
❤️ love you both
🔥🔥🔥
May God continue to bless you and your family.