About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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robertaldana DID YOU KNOW that our Open Houses are some of the busiest in town? Why? Because we make sure your home shows at it's best and we heavily market your home, which leads to "real qualified" buyers coming to see your home! We are selling homes at record prices and our preparation and marketing are the key to getting our clients TOP DOLLAR! To read what your friends and neighbors are saying, visit www.robertaldana.com/testimonials
robertaldana COMING JANUARY 10TH to SCOTTS VALLEY is 17 Siri Lane for $1,289,000. 3bd, 2.5ba, 1,727sf, spacious lot. Beautiful single-family home at the end of a cul-de-sac that has lots of quality upgrades and features including an awesome flowing floorplan with lots of natural light! Walking distance to everything including parks, award winning schools, shopping and dining, and a quick drive to Henry Cowell State Park Santa Cruz, and a short drive to Silicon Valley. JUST WAIT... until you see the photos and video in the next couple of days!!!
robertaldana COMING SOON to SCOTTS VALLEY 17 Siri Lane | $1,289,000 3bd, 2.5 ba, 1,727sf, spacious lot Wait until you see this beautiful home that will hit the market next week in Scotts Valley! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials - ALDANA FONTANA REAL ESTATE GROUP - Keller Williams Realty in Scotts Valley • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ #sellingscottsvalley #scottsvalley #scottsvalleyrealestate #scottsvalleyhomes #scottsvalleyspecialist #robertaldana #aldanafontanarealestategroup
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robertaldana JUST SOLD in SCOTTS VALLEY 301 Cider Court | $1.125M 🤩 Sold at asking in 4 days! 🎁 Just in time for the holidays is this beautiful end-unit townhouse in the desirable Grove development that I sold in 4 days at asking price. "Robert's team did a wonderful job bringing this sale to a quick and favorable close!" - Home Seller Checkout awesome video, stunning photos, 3D virtual tour, floorplans and more at www.321cider.com Homes ARE indeed selling at top dollar. You just need to know how to get it ready and stage it, how to market it with stunning photos, videos, floorplans and an AWESOME marketing plan that includes a powerful online and social media platform, and your home should sell at top dollar. ⭐️⭐️⭐️⭐️⭐️ But don't just take my word for it, check out over 75 Five Star Reviews from your friends and neighbors at www.robertaldana.com/testimonials Happy Selling, Happy Buying, and Happy Holidays! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 SCOTTS VALLEY AREA SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials - ALDANA FONTANA REAL ESTATE GROUP - Keller Williams Realty in Scotts Valley • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ #sellingscottsvalley #scottsvalley #scottsvalleyrealestate #scottsvalleyhomes #scottsvalleyspecialist #robertaldana #aldanafontanarealestategroup