About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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It's all about having the proper mindset that you need to have to succeed. Too many times we listen to what "others" say you can do. Stay focused on the goal and task at hand and don't let outside influences tell YOU what you can do. 1 It's all about having the proper mindset that you need to have to succeed. Too many times we listen to what "others" say you can do. Stay focused on the goal and task at hand and don't let outside influences tell YOU what you can do. 😍 $130,000 ABOVE ASKING PRICE 😍 JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development! 🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and much more at: www.307sidesaddle.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect 😍 $130,000 ABOVE ASKING PRICE 😍 JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development! 🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and … Work hard, PLAY HARD! Work hard, PLAY HARD! Work hard, play harder! 3 Work hard, play harder! Two things that "The Big Beautiful Bill" will do for homeowners and home buyers: 1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out. 2. Property and sales tax DEDUCTIONS have been increased to $40,000 from the current $10,000. This is also a big tax deduction for any of you who owned properties where your property taxes are more than $10,000 per year as that was the previous limit. And last, but not least, this is not a political post whatsoever about the bill. This is just explaining how it will affect certain people who are looking to buy or currently own a home at the moment. www.robertaldana.com 2 Two things that "The Big Beautiful Bill" will do for homeowners and home buyers: 1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out. 2. Property an… Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done. If you were a heart surgeon and you needed heart surgery, you know who you would have perform that duty. Thank you Tony and Kris for the opportunity to be of service to you. It was truly an honor and I am grateful that you chose me to handle one of your biggest investments! If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST • Proudly serving ALL Santa Cruz County 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done. If you were a heart surgeon and you needed heart surgery, you know who you woul… Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. Except, I did not upload a story and all I could think of was, what the heck did it upload?! What I will say is that I don't have anything bad on my photos, but I am constantly making the ugliest faces or take pictures of me doing something stupid and then send them to my kids and we all crack up. I'm just a dork at heart. But I don't want those pics on Instagram. I could not see what was uploading so I was sweating it a little. And then I forgot. Until tonight, I saw the picture that was uploaded to Instagram and it was a picture of donuts that I took at Nob Hill as we had a sweet tooth and I took pics so the kids could see what their selection was. But talk about a close call! That's crazy that something like that could happen. Because it can! Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. Except, I did not upload a story and all I could think of was, what the he… JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #capitolahomes #robertaldana #respect JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz ar… The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out! 7 The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out! While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard. While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard. JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz ar…
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robertaldana robertaldana
robertaldana It's all about having the proper mindset that you need to have to succeed. Too many times we listen to what "others" say you can do. Stay focused on the goal and task at hand and don't let outside influences tell YOU what you can do.
This!!🔥🙌
robertaldana robertaldana
robertaldana 😍 $130,000 ABOVE ASKING PRICE 😍 JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development! 🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and much more at: www.307sidesaddle.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
robertaldana robertaldana
robertaldana Work hard, PLAY HARD!
robertaldana robertaldana
robertaldana Work hard, play harder!
And when we love what we do it doesn’t feel like a ch a grind. Right? Grind, grind, golf, repeat!
@moniquemortgagemaster for sure! Plus there's something therapeutic in something therapeutic about kicking 🫏 !
Thank you for sharing this!! Rest is so important.
robertaldana robertaldana
robertaldana Two things that "The Big Beautiful Bill" will do for homeowners and home buyers: 1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out. 2. Property and sales tax DEDUCTIONS have been increased to $40,000 from the current $10,000. This is also a big tax deduction for any of you who owned properties where your property taxes are more than $10,000 per year as that was the previous limit. And last, but not least, this is not a political post whatsoever about the bill. This is just explaining how it will affect certain people who are looking to buy or currently own a home at the moment. www.robertaldana.com
Great information Robert!!
@moniquemortgagemaster Thank you so much! Coming from a pro like you, I appreciate it. 🙂
robertaldana robertaldana
robertaldana Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor
robertaldana robertaldana
robertaldana
robertaldana Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done. If you were a heart surgeon and you needed heart surgery, you know who you would have perform that duty. Thank you Tony and Kris for the opportunity to be of service to you. It was truly an honor and I am grateful that you chose me to handle one of your biggest investments! If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST • Proudly serving ALL Santa Cruz County 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
robertaldana robertaldana
robertaldana
robertaldana Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. Except, I did not upload a story and all I could think of was, what the heck did it upload?! What I will say is that I don't have anything bad on my photos, but I am constantly making the ugliest faces or take pictures of me doing something stupid and then send them to my kids and we all crack up. I'm just a dork at heart. But I don't want those pics on Instagram. I could not see what was uploading so I was sweating it a little. And then I forgot. Until tonight, I saw the picture that was uploaded to Instagram and it was a picture of donuts that I took at Nob Hill as we had a sweet tooth and I took pics so the kids could see what their selection was. But talk about a close call! That's crazy that something like that could happen. Because it can!
robertaldana robertaldana
robertaldana
robertaldana JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #capitolahomes #robertaldana #respect
robertaldana robertaldana
robertaldana The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out!
Sweet!!👏🍦 That’s the little shack that was Mr. Dewey’s real estate office waaaaay back in the day.
Whattt that’s awesome!! 🙌🙌👏👏
Do they have pastries?
Soon! 🥐
Can’t wait to try Cream and Sugar!!! 🙌
I agree! I love this spot!🤩
robertaldana robertaldana
robertaldana
robertaldana While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard.
robertaldana robertaldana
robertaldana
robertaldana JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect