Scotts Valley's All-Time Leader

Serving ALL Santa Cruz County


Voted 2022, 2024 & 2025 Best REALTOR® by Locals & 4 Time Winner of People's Choice Award

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Sell With Robert

Robert Aldana

LOCAL’S CHOICE REALTOR®

Robert Aldana has just been awarded the 2025 BEST Scotts Valley REALTOR® for the third time in 4 years as voted on by locals in the Press Banner's "Best Of" Awards.  

He is the LOCAL’S CHOICE REALTOR® not only in the Scotts Valley area, but also in the entire county of Santa Cruz. He's also a 4-time winner of SC Sentinel’s Reader’s Choice Award, 2-time Winner of Fav Real Estate Agent for NextDoor.

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Scotts Valley, SLV, our BEACH TOWNS and BEYOND

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Looking to SELL or BUY a property in the Scotts Valley area? This hidden gem of a city is located in the Santa Cruz Mountains and offers so many amenities, breathtaking views and a close-knit community feel. Not to mention the lowest crime rate in the entire county and some of the best schools in the state.

While Scotts Valley may be small in size, it's certainly not lacking in charm and desirable amenities. With a variety of housing options, from condos to sprawling estates, and everything in between, there's something for everyone.

THAT BEACH TOWN LIVING! 

Looking for something in SLV or in our Beach Town areas? From condos to ocean front homes, in Santa Cruz to Soquel, Aptos and beyond, I am ready and I am at your service!

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SELL WITH ROBERT

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF
Robert has been a REALTOR® since 1986 (almost 40 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent three out of the past five years in the entire Santa Cruz County.

It is not a coincidence, nor is it luck. It is the result of almost 4 decades of stellar "customer first" service and results that bring Robert numerous referrals and testimonials from happy past clients day after day, month after month and year after year.    

GIVING BACK
Through the years, he has presided over numerous smaller and larger real estate companies, and has also presided on and/or founded numerous non-profit organizations that focused on giving back and providing assistance to underprivileged communities. He was also awarded the Scotts Valley Man of the Year for his contributions to the local community. 

Robert was also appointed a Vice Chair for the California Association of REALTORS®.

PEOPLE ARE TALKING!
You can read over 75 FIVE STAR REVIEWS from many of your friends and neighbors at by clicking below on my Testimonials button.

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What's Your Plan For

Selling Your Home at top dollar

From helping to get your home ready, staging, utilizing the best photographer, videographer, and 3D virtual tour systems, to floorplans, property website and an incredibly powerful marketing and action plan, you need to do it ALL to get TOP DOLLAR! 

This is what I do and my methods are proven and unmatched in the real estate field!

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    Open Houses

    Open Houses

     The following open houses are being held by Robert Aldana as follows:SCOTTS VALLEY    4 Sterling Lane | $2,399,0004 bedrooms,…

    Welcome to Sandraya Heights in Scotts Valley

    Welcome to Sandraya Heights in Scotts Valley

    Arriving in late 2025 - 2026 in one of Scotts Valley’s most desirable neighborhoods is this beautiful 9…

    Tips on Selling Your Home in 2025

    Tips on Selling Your Home in 2025

    Welcome to my Tips on Selling Your Home in 2025! I will update this page often and market…

    FOLLOW ME ON INSTAGRAM

    Jet-setting for a few days of spring break! 4 Jet-setting for a few days of spring break! This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025.

From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions, to the VERIFIED leader in ALL Santa Cruz County and Scotts Valley in total volume (happy to provide proof), 2025 was a special year.

But it would not be possible without  the support of all of my amazing clients, the awesome agents on the other sides of these transactions and of course my assistant Richelle Maxwell! Super stoked to have Bahar Shahabi now on board! 

Thank you everyone for your support! 

ROBERT ALDANA
RobertAldana.com 14 This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025. From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions,… 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road!

This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot.

* Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/

There are a total of 9 homes in the Sandraya Heights development. ALL ARE AVAILABLE.

🏡 These homes will feature premium appliances, finishes and fixtures throughout. From wood flooring and premium carpet, to stunning granite counters, custom tile and gorgeous cabinetry throughout, these homes, which will also include solar, are built to impress.

🌿 PLEASE NOTE: The front landscaping, skies and interior lighting was AI generated for sample purposes only but this is the actual home. The exterior landscaping may not be exactly as pictured, but the style of the landscaping applies; classy drought resistant front landscaping.

🏊🏼‍♀️ The rear yard will not be landscaped, there will be no pool or ADU as part of the purchase or included. All lots will be flat or mostly flat and spacious enough for an ADU, a pool, or potentially both. Please check local building restrictions and codes.

Final pricing coming soon. For more information on these homes, please visit sandrayaheights.com

To request a private showing or to be put on a preview list when they become available for showing, please contact me:

ROBERT ALDANA
REALTOR® | DRE #00921165
Keller Williams Realty in Scotts Valley
831-252-3959 Direct - Text
robert@robertaldana.com
RobertAldana.com 2 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road! This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot. * Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/ There are a total of 9 homes in the Sandraya Heights… AWESOME OUTDOOR SPACES
Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres.

Check out the 3D virtual tour, floor plans, full image gallery, and full video at 260ranchosoquel.com

For more information, contact listing agent at:

ROBERT ALDANA
THE LOCALS' CHOICE REALTOR 
REALTOR® | DRE #00921165
831-252-3959
robert@robertaldana.com
RobertAldana.com AWESOME OUTDOOR SPACES Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres. Check out the 3D virtual tour, floor… New SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M!

* Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com

Listed by Scotts Valley Specialist, Robert Aldana.

RobertAldana.com 1 New SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M! * Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com Listed by Scotts Valley Specialis… One of the nicest, loyal and great friends one can have... One of the nicest, loyal and great friends one can have... 260ranchosoquel.com | Welcome to this STUNNING Soquel Home with its own ENGLISH PUB at 260 Rancho Soquel Road.

This Extraordinary Ocean View Estate on 1.5+ Acres is a One-of-a-Kind Entertainer’s Dream!

This spectacular coastal estate offering sweeping ocean views stretching all the way to Monterey. Set on more than 1.5 acres of beautifully landscaped grounds, this remarkable property combines luxury living, versatility, and unforgettable entertaining spaces.

* View full video, photos, checkout floor plans, take a 3D virtual tour at 260ranchosoquel.com

Listed at $2,399,000. For more information or to request a private showing if this incredible property, contact me:

ROBERT ALDANA
Keller Williams Realty | DRE #00921165
831-252-3959
robert@robertaldana.com
www.robertaldana.com

THE LOCALS' CHOICE REALTOR®

• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 5 260ranchosoquel.com | Welcome to this STUNNING Soquel Home with its own ENGLISH PUB at 260 Rancho Soquel Road. This Extraordinary Ocean View Estate on 1.5+ Acres is a One-of-a-Kind Entertainer’s Dream! This spectacular coastal estate offering sweeping ocean views stretching all the way to Monterey. Set on more than 1… JUST LISTED in Felton!
10735 Westwood Road | $899K
3bd/1ba PLUS 1bd/1ba detached studio 

• View full image gallery, take a 3D virtual tour, checkout floor plans, open house schedule and more at 10735westwood.com 

Beautifully updated home with a separate ADU on a large lot featuring a seasonal creek and a peaceful forest setting. The main residence offers a desirable reverse floor plan, with the great room and kitchen located on the upper level and three bedrooms and a full bathroom on the lower level.

For more information or to request a private showing, please contact me directly at: 

ROBERT ALDANA
Keller Williams Realty | DRE #00921165
831-252-3959
robert@robertaldana.com
www.robertaldana.com

THE LOCALS' CHOICE REALTOR®

• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 1 JUST LISTED in Felton! 10735 Westwood Road | $899K 3bd/1ba PLUS 1bd/1ba detached studio • View full image gallery, take a 3D virtual tour, checkout floor plans, open house schedule and more at 10735westwood.com Beautifully updated home with a separate ADU on a large lot featuring a seasonal creek and a peaceful for… SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights!

These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. 

Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. 

With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments.

For more information, visit sandrayaheights.com 

Or contact listing agent at:

ROBERT ALDANA
SCOTTS VALLEY SPECIALIST 
REALTOR® | DRE #00921165
831-252-3959
robert@robertaldana.com
RobertAldana.com 

🌱 ONLY Landscaping and skies are AI generated. These homes will feature gorgeous and classy drought resistant landscaping in the front yard. The skies? Well if you've lived in Scotts Valley long enough, you know that we are blessed with some of the most beautiful sunsets anywhere! SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend e… SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights!

These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. 

Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. 

With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments.

For more information, visit sandrayaheights.com 

Or contact listing agent at:

ROBERT ALDANA
SCOTTS VALLEY SPECIALIST 
REALTOR® | DRE #00921165
831-252-3959
robert@robertaldana.com
RobertAldana.com 

🌱 ONLY Landscaping and skies are AI generated. These homes will feature gorgeous and classy drought resistant landscaping in the front yard. The skies? Well if you've lived in Scotts Valley long enough, you know that we are blessed with some of the most beautiful sunsets anywhere! 1 SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend e… This right here is @tomferry

One of the most incredible real estate coaches and speakers you will ever meet.

I’ve been a Realtor for 40 years, and I’ve been fortunate to consistently be a top producer. But over the past few years, my production has gone to an entirely different level. In fact, over the last five years I’ve been the #1 real estate agent in all of Santa Cruz County in total sales volume for three of those years, including 2025.

And that’s not just a claim — it’s verified. It's a fact.

But here’s something that might surprise people…

In 40 years in this business, I’ve never had a coach. Not once.

As I look ahead to the final chapter of my career — maybe 5, 8, or 10 more years — I decided it was time to push myself even further. I don’t want to just finish strong. I want to finish at the absolute highest level possible.

So I joined Tom Ferry coaching as an Elite member.

A lot of people have told me, “Robert, you should be the one doing the coaching.”

But the truth is, I look in the mirror every day and ask myself one question:

How can I be better?

A better businessman.
A better real estate professional.
And a better human being.

I’m competitive. I work hard. I care deeply about my clients. And I refuse to settle for “pretty good.”

I want greatness.

When I met Tom in Las Vegas, I told him exactly that. I told him I wanted to close out my career climbing the highest mountain I possibly could.

Because the truth is, no one reaches greatness alone.

Michael Jordan had a coach.
Kobe Bryant had a coach.

The best in the world always have someone pushing them, challenging them, and holding them accountable.

I’m proud to now be part of the Tom Ferry coaching family, and I’m excited for what’s ahead.

Here’s to the next level. Here's to greatness! 4 This right here is @tomferry One of the most incredible real estate coaches and speakers you will ever meet. I’ve been a Realtor for 40 years, and I’ve been fortunate to consistently be a top producer. But over the past few years, my production has gone to an entirely different level. In fact, over the last five year… Coming this Spring to Scotts Valley is Sandraya Heights!

These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. 

Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. 

With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments.

For more information, visit sandrayaheights.com 

Or contact listing agent at:

ROBERT ALDANA
REALTOR® | DRE #00921165
831-252-3959
robert@robertaldana.com
RobertAldana.com Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functiona…
    robertaldana
    robertaldana Jet-setting for a few days of spring break!
    Holy aura🔥🙌👏! Wonderful photography and setting
    Have a great time!
    Yay enjoy time off with your family 🙌
    Happy to see you enjoying time with the family 😍🙏
    robertaldana
    robertaldana This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025. From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions, to the VERIFIED leader in ALL Santa Cruz County and Scotts Valley in total volume (happy to provide proof), 2025 was a special year. But it would not be possible without the support of all of my amazing clients, the awesome agents on the other sides of these transactions and of course my assistant Richelle Maxwell! Super stoked to have Bahar Shahabi now on board! Thank you everyone for your support! ROBERT ALDANA RobertAldana.com
    You could probably get a job at the circus juggling all those awards in your hand ! Congratulations 🎉
    Congratulations 🎉🍾
    🙌 You are amazing! You have the hustle⭐️⭐️⭐️⭐️⭐️Next year we are going to need to get you a wagon to carry all of your trophies 🏆 💛
    #deserved Good work!
    Thank you!
    Congratulations Brother!! 👏👏
    @joseduarterealtor thank you brother, great to hear from you!
    robertaldana
    robertaldana 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road! This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot. * Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/ There are a total of 9 homes in the Sandraya Heights development. ALL ARE AVAILABLE. 🏡 These homes will feature premium appliances, finishes and fixtures throughout. From wood flooring and premium carpet, to stunning granite counters, custom tile and gorgeous cabinetry throughout, these homes, which will also include solar, are built to impress. 🌿 PLEASE NOTE: The front landscaping, skies and interior lighting was AI generated for sample purposes only but this is the actual home. The exterior landscaping may not be exactly as pictured, but the style of the landscaping applies; classy drought resistant front landscaping. 🏊🏼‍♀️ The rear yard will not be landscaped, there will be no pool or ADU as part of the purchase or included. All lots will be flat or mostly flat and spacious enough for an ADU, a pool, or potentially both. Please check local building restrictions and codes. Final pricing coming soon. For more information on these homes, please visit sandrayaheights.com To request a private showing or to be put on a preview list when they become available for showing, please contact me: ROBERT ALDANA REALTOR® | DRE #00921165 Keller Williams Realty in Scotts Valley 831-252-3959 Direct - Text robert @robertaldana.com RobertAldana.com
    😍😍😍😍
    👏👏👏
    robertaldana AWESOME OUTDOOR SPACES Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres. Check out the 3D virtual tour, floor plans, full image gallery, and full video at 260ranchosoquel.com For more information, contact listing agent at: ROBERT ALDANA THE LOCALS' CHOICE REALTOR REALTOR® | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com
    robertaldana New SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M! * Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com Listed by Scotts Valley Specialist, Robert Aldana. RobertAldana.com
    👌
    robertaldana
    robertaldana One of the nicest, loyal and great friends one can have...
    robertaldana 260ranchosoquel.com | Welcome to this STUNNING Soquel Home with its own ENGLISH PUB at 260 Rancho Soquel Road. This Extraordinary Ocean View Estate on 1.5+ Acres is a One-of-a-Kind Entertainer’s Dream! This spectacular coastal estate offering sweeping ocean views stretching all the way to Monterey. Set on more than 1.5 acres of beautifully landscaped grounds, this remarkable property combines luxury living, versatility, and unforgettable entertaining spaces. * View full video, photos, checkout floor plans, take a 3D virtual tour at 260ranchosoquel.com Listed at $2,399,000. For more information or to request a private showing if this incredible property, contact me: ROBERT ALDANA Keller Williams Realty | DRE #00921165 831-252-3959 robert @robertaldana.com www.robertaldana.com THE LOCALS' CHOICE REALTOR® • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
    Sub😍😍😍
    😍😍😍
    Love the kitchen and all the entertaining possibilities!
    So cool!!! Who doesn’t want their own mini Pub??
    Such a unique and beautiful property
    robertaldana JUST LISTED in Felton! 10735 Westwood Road | $899K 3bd/1ba PLUS 1bd/1ba detached studio • View full image gallery, take a 3D virtual tour, checkout floor plans, open house schedule and more at 10735westwood.com Beautifully updated home with a separate ADU on a large lot featuring a seasonal creek and a peaceful forest setting. The main residence offers a desirable reverse floor plan, with the great room and kitchen located on the upper level and three bedrooms and a full bathroom on the lower level. For more information or to request a private showing, please contact me directly at: ROBERT ALDANA Keller Williams Realty | DRE #00921165 831-252-3959 robert @robertaldana.com www.robertaldana.com THE LOCALS' CHOICE REALTOR® • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
    👏👏
    robertaldana
    robertaldana SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments. For more information, visit sandrayaheights.com Or contact listing agent at: ROBERT ALDANA SCOTTS VALLEY SPECIALIST REALTOR® | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com 🌱 ONLY Landscaping and skies are AI generated. These homes will feature gorgeous and classy drought resistant landscaping in the front yard. The skies? Well if you've lived in Scotts Valley long enough, you know that we are blessed with some of the most beautiful sunsets anywhere!
    robertaldana
    robertaldana SANDRAYAHEIGHTS.COM | Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments. For more information, visit sandrayaheights.com Or contact listing agent at: ROBERT ALDANA SCOTTS VALLEY SPECIALIST REALTOR® | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com 🌱 ONLY Landscaping and skies are AI generated. These homes will feature gorgeous and classy drought resistant landscaping in the front yard. The skies? Well if you've lived in Scotts Valley long enough, you know that we are blessed with some of the most beautiful sunsets anywhere!
    👌
    robertaldana This right here is @tomferry One of the most incredible real estate coaches and speakers you will ever meet. I’ve been a Realtor for 40 years, and I’ve been fortunate to consistently be a top producer. But over the past few years, my production has gone to an entirely different level. In fact, over the last five years I’ve been the #1 real estate agent in all of Santa Cruz County in total sales volume for three of those years, including 2025. And that’s not just a claim — it’s verified. It's a fact. But here’s something that might surprise people… In 40 years in this business, I’ve never had a coach. Not once. As I look ahead to the final chapter of my career — maybe 5, 8, or 10 more years — I decided it was time to push myself even further. I don’t want to just finish strong. I want to finish at the absolute highest level possible. So I joined Tom Ferry coaching as an Elite member. A lot of people have told me, “Robert, you should be the one doing the coaching.” But the truth is, I look in the mirror every day and ask myself one question: How can I be better? A better businessman. A better real estate professional. And a better human being. I’m competitive. I work hard. I care deeply about my clients. And I refuse to settle for “pretty good.” I want greatness. When I met Tom in Las Vegas, I told him exactly that. I told him I wanted to close out my career climbing the highest mountain I possibly could. Because the truth is, no one reaches greatness alone. Michael Jordan had a coach. Kobe Bryant had a coach. The best in the world always have someone pushing them, challenging them, and holding them accountable. I’m proud to now be part of the Tom Ferry coaching family, and I’m excited for what’s ahead. Here’s to the next level. Here's to greatness!
    Me vs. me 💪
    Much success! 🫡 BTW you hit the nail on the head with that MJ and Kobe line! Two of the 🐐’s!
    NHORA would love to have you as a panelist this year.
    @dabaytothebeachrealtor let me know the date and we will make it happen
    robertaldana Coming this Spring to Scotts Valley is Sandraya Heights! These homes are crafted with exceptional quality, featuring exquisite finishes and fixtures throughout. Boasting spacious floor-plans with 4 to 5 bedrooms, 4.5 bathrooms, and approximately 3,800 to 4,000 square feet, they seamlessly blend elegance with functionality. Designed for modern living, they include energy-efficient appliances and solar power, making them as environmentally conscious as they are luxurious. Each home is situated on a generous 1/2-acre lot, offering abundant space for a pool, expansive yards, or outdoor entertaining. With the potential of adding an ADU and other versatile outdoor areas, these properties are perfect for creating unforgettable moments. For more information, visit sandrayaheights.com Or contact listing agent at: ROBERT ALDANA REALTOR® | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com