Scotts Valley's All-Time Leader

Serving ALL Santa Cruz County


Voted 2024 Best REALTOR® by Locals

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Robert Aldana

LOCAL’S CHOICE REALTOR®

Robert Aldana has just been awarded the 2024 BEST Scotts Valley REALTOR® for the second time in 3 years as voted on by locals in the Press Banner's "Best Of" Awards. 

He is the LOCAL’S CHOICE REALTOR® not only in the Scotts Valley area, but also in the entire county of Santa Cruz. He's also a 4-time winner of SC Sentinel’s Reader’s Choice Award, 2-time Winner of Fav Real Estate Agent for NextDoor.

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Scotts Valley, SLV, our BEACH TOWNS and BEYOND

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Looking to SELL or BUY a property in the Scotts Valley area? This hidden gem of a city is located in the Santa Cruz Mountains and offers so many amenities, breathtaking views and a close-knit community feel. Not to mention the lowest crime rate in the entire county and some of the best schools in the state.

While Scotts Valley may be small in size, it's certainly not lacking in charm and desirable amenities. With a variety of housing options, from condos to sprawling estates, and everything in between, there's something for everyone.

THAT BEACH TOWN LIVING! 

Looking for something in SLV or in our Beach Town areas? From condos to ocean front homes, in Santa Cruz to Soquel, Aptos and beyond, I am ready and I am at your service!

BUY WITH ROBERT
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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF
Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

It is not a coincidence, nor is it luck. It is the result of almost 4 decades of stellar "customer first" service and results that bring Robert numerous referrals and testimonials from happy past clients day after day, month after month and year after year.    

GIVING BACK
Through the years, he has presided over numerous smaller and larger real estate companies, and has also presided on and/or founded numerous non-profit organizations that focused on giving back and providing assistance to underprivileged communities. He was also awarded the Scotts Valley Man of the Year for his contributions to the local community. 

Robert was also appointed a Vice Chair for the California Association of REALTORS®.

PEOPLE ARE TALKING!
You can read over 75 FIVE STAR REVIEWS from many of your friends and neighbors at by clicking below on my Testimonials button.

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What's Your Plan For

Selling Your Home at top dollar

From helping to get your home ready, staging, utilizing the best photographer, videographer, and 3D virtual tour systems, to floorplans, property website and an incredibly powerful marketing and action plan, you need to do it ALL to get TOP DOLLAR! 

This is what I do and my methods are proven and unmatched in the real estate field!

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    Explore our blog for insight about  real estate and lifestyles you can't find anywhere else! Stay in the loop on the latest events, news, & happenings in and around our community!

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    Open Houses

    Open Houses

     The following open houses are being held by Robert Aldana as follows: SCOTTS VALLEY     141 Navigator Drive Scotts Valley  |…

    Welcome to Sandraya Heights in Scotts Valley

    Welcome to Sandraya Heights in Scotts Valley

    Arriving in late 2025 - 2026 in one of Scotts Valley’s most desirable neighborhoods is this beautiful 9…

    Tips on Selling Your Home in 2025

    Tips on Selling Your Home in 2025

    Welcome to my Tips on Selling Your Home in 2025! I will update this page often and market…

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    😍 $130,000 ABOVE ASKING PRICE 😍
JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development!

🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and much more at: www.307sidesaddle.com 

If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs.

😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials

And please contact me directly at: 

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• SCOTTS VALLEY SPECIALIST 

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
Keller Williams Realty in Scotts Valley - Capitola 

• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
• Check out my property video channel at https://vimeo.com/showcase/5120164

#sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect 😍 $130,000 ABOVE ASKING PRICE 😍 JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development! 🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and … Work hard, PLAY HARD! Work hard, PLAY HARD! Work hard, play harder! 3 Work hard, play harder! Two things that "The Big Beautiful Bill" will do for homeowners and home buyers:

1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out.

2. Property and sales tax DEDUCTIONS have been increased to $40,000 from the current $10,000. This is also a big tax deduction for any of you who owned properties where your property taxes are more than $10,000 per year as that was the previous limit. 

And last, but not least, this is not a political post whatsoever about the bill. This is just explaining how it will affect certain people who are looking to buy or currently own a home at the moment.

www.robertaldana.com 2 Two things that "The Big Beautiful Bill" will do for homeowners and home buyers: 1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out. 2. Property an… Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done.

If you were a heart surgeon and you needed heart surgery, you know who you would have perform that duty.

Thank you Tony and Kris for the opportunity to be of service to you. It was truly an honor and I am grateful that you chose me to handle one of your biggest investments!

If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs.

😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials

And please contact me directly at: 

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• SCOTTS VALLEY SPECIALIST 
• Proudly serving ALL Santa Cruz County 

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
Keller Williams Realty in Scotts Valley - Capitola 

• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
• Check out my property video channel at https://vimeo.com/showcase/5120164

#sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done. If you were a heart surgeon and you needed heart surgery, you know who you woul… Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. 

Except, I did not upload a story and all I could think of was, what the heck did it upload?!

What I will say is that I don't have anything bad on my photos, but I am constantly making the ugliest faces or take pictures of me doing something stupid and then send them to my kids and we all crack up. I'm just a dork at heart. But I don't want those pics on Instagram.

I could not see what was uploading so I was sweating it a little. And then I forgot.

Until tonight, I saw the picture that was uploaded to Instagram and it was a picture of donuts that I took at Nob Hill as we had a sweet tooth and I took pics so the kids could see what their selection was. But talk about a close call!

That's crazy that something like that could happen. Because it can! Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. Except, I did not upload a story and all I could think of was, what the he… JUST SOLD in Capitola!
1405 Topaz Street | $1.45M

Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price!

• Checkout full image gallery, stunning video and much more at www.4805topaz.com 

If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs.

😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials

And please contact me directly at: 

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• THE LOCALS' CHOICE REALT0R®

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
Keller Williams Realty in Scotts Valley - Capitola 

• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
• Check out my property video channel at https://vimeo.com/showcase/5120164

#sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #capitolahomes #robertaldana #respect JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz ar… The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out! 7 The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out! While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard. While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard. JUST SOLD in Capitola!
1405 Topaz Street | $1.45M

Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price!

• Checkout full image gallery, stunning video and much more at www.4805topaz.com 

If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs.

😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials

And please contact me directly at: 

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• THE LOCALS' CHOICE REALT0R®

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
Keller Williams Realty in Scotts Valley - Capitola 

• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
• Check out my property video channel at https://vimeo.com/showcase/5120164

#sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz ar… Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road.

Because I am a believer in giving back as much as I can to my commUNITY, I took the plunge and went to their Pleasure Point spot to try them out. WOW!

Great meeting Mohammad today, what a great guy and such a great staff! Looking forward to having them here in town. 3 Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road. Because I am a believer in giving back as much as I can t…
    robertaldana 😍 $130,000 ABOVE ASKING PRICE 😍 JUST SOLD is this amazing 4 bedroom 3 bath home that is LOADED with upgrade and features. In fact, it is by far the highest sales price EVER in that development! 🤩 If you have a moment, please visit the following website for more photos, floorplans, 3D virtual tours, stunning video and much more at: www.307sidesaddle.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
    robertaldana Work hard, PLAY HARD!
    robertaldana Work hard, play harder!
    And when we love what we do it doesn’t feel like a ch a grind. Right? Grind, grind, golf, repeat!
    @moniquemortgagemaster for sure! Plus there's something therapeutic in something therapeutic about kicking 🫏 !
    Thank you for sharing this!! Rest is so important.
    robertaldana Two things that "The Big Beautiful Bill" will do for homeowners and home buyers: 1. PERMANENTLY allow mortgage insurance to be deducted from your taxes. This is HUGE. More tax deductions equal more money back in your pocket and more opportunities to purchase a home with the tax savings helping you out. 2. Property and sales tax DEDUCTIONS have been increased to $40,000 from the current $10,000. This is also a big tax deduction for any of you who owned properties where your property taxes are more than $10,000 per year as that was the previous limit. And last, but not least, this is not a political post whatsoever about the bill. This is just explaining how it will affect certain people who are looking to buy or currently own a home at the moment. www.robertaldana.com
    Great information Robert!!
    @moniquemortgagemaster Thank you so much! Coming from a pro like you, I appreciate it. 🙂
    robertaldana Are you waiting for rates to come down before you get off the fence and buy a home? So is everybody else! There are some great deals right now that will not be around when rates ease up. - robertaldana.com #robertaldana #sellingscottsvalley #mybeachtowns #sellingsantacruzcounty #thelocalschoice #thelocalschoicerealtor
    robertaldana
    robertaldana Want to know what makes this latest review so special? The fact that the seller was once a real estate agent himself, which if you are in any profession, you recognize which one of your colleagues truly does their job as it should be done. If you were a heart surgeon and you needed heart surgery, you know who you would have perform that duty. Thank you Tony and Kris for the opportunity to be of service to you. It was truly an honor and I am grateful that you chose me to handle one of your biggest investments! If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST • Proudly serving ALL Santa Cruz County 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
    robertaldana
    robertaldana Today, I was at Costco and decided to check my instagram and then put my phone back in my pocket. A few minutes later I pulled out my phone as I was waiting for an email and when I turned on my phone, it said that my story was still uploading. Except, I did not upload a story and all I could think of was, what the heck did it upload?! What I will say is that I don't have anything bad on my photos, but I am constantly making the ugliest faces or take pictures of me doing something stupid and then send them to my kids and we all crack up. I'm just a dork at heart. But I don't want those pics on Instagram. I could not see what was uploading so I was sweating it a little. And then I forgot. Until tonight, I saw the picture that was uploaded to Instagram and it was a picture of donuts that I took at Nob Hill as we had a sweet tooth and I took pics so the kids could see what their selection was. But talk about a close call! That's crazy that something like that could happen. Because it can!
    robertaldana
    robertaldana JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #capitolahomes #robertaldana #respect
    robertaldana The Trout Farm Inn has JUST added something to their restaurant and business and I had to check it out!
    Sweet!!👏🍦 That’s the little shack that was Mr. Dewey’s real estate office waaaaay back in the day.
    Whattt that’s awesome!! 🙌🙌👏👏
    Do they have pastries?
    Soon! 🥐
    Can’t wait to try Cream and Sugar!!! 🙌
    I agree! I love this spot!🤩
    robertaldana
    robertaldana While this may seem like a postcard picture of a beach somewhere in a faraway getaway, this is a picture of my little Ava in Santa Cruz. Right in our own back yard.
    robertaldana
    robertaldana JUST SOLD in Capitola! 1405 Topaz Street | $1.45M Just sold is this beautiful maintained duplex in the Jewel Box area of Capitola at full price! • Checkout full image gallery, stunning video and much more at www.4805topaz.com If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. 😃 If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • THE LOCALS' CHOICE REALT0R® 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect
    robertaldana Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road. Because I am a believer in giving back as much as I can to my commUNITY, I took the plunge and went to their Pleasure Point spot to try them out. WOW! Great meeting Mohammad today, what a great guy and such a great staff! Looking forward to having them here in town.
    We love their burritos!
    The Point Market Place here has the best breakfast burritos. Is this the same owners?