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Just SOLD, representing our awesome buyer is 4051 Branciforte Drive in Santa Cruz! It is an incredible home on several acres with so many amenities, income potential in addition to the beautiful single family home that is has.
Minutes to the beach, Scotts Valley, Santa Cruz, everything is a quick drive.
We negotiated…
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Mortgage rates are dipping below 6%… and that changes everything.
I’m starting to see a real shift in the real estate market, and it’s being driven largely by interest rates.
With mortgage rates now hovering around or under 6%and in many cases closer to 5.75% for a 30-year fixed — a major psychological barrier has be…
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5 “P’s” to Success | Do you have a game plan for the sale of your home?
Or are you just hoping to get top dollar because it may be a good seller’s market?
Having an ACTUAL plan, a strategy, and then implementing it is a key to success.
Ask your agent, “What are you going to do to sell my home? What is your game pla…
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132arabian.com | JUST LISTED is 132 Arabian Way in Scotts Valley!
Welcome to this super awesome end unit townhouse in one of the best locations of the development, very private with only one neighbor, a 2 car attached tandem garage and your own private enclosed back yard.
There is lots of natural light with windows e…
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🎵 TURN UP THE VOLUME 🎵
Just listed is this incredible fixer upper in Scotts Valley with so many awesome features and amenities such as:
* 4 bedrooms, 2.5 baths
* 2,104 sf PLUS bonus room
* 3 car garage PLUS workshop
* Gated 2.78 acre lot
So much home, so much land, so much opportunity at 245 Northridge Drive!
Conta…
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robertaldana.com | In Contract with my amazing buyer is 4051 Branciforte Drive in Santa Cruz, an awesome 4 unit property with acreage and a serene setting!
My buyers got a great price on this home and they are excited. 🙂
If you are looking to buy OR sell a home in Scotts Valleyvv, SLV or anywhere in Santa Cruz Count…
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🙏 With MUCH gratitude to Scotts Valley and ALL Santa Cruz County in 2025 for a wonderful year as I ended the year ranked as the VERIFIED #1 agent in Scotts Valley once again. And hard to believe that I was also the VERIFIED #1 ranked agent in ALL Santa Cruz County for the 3rd time in 5 years out of about 1,300 agents.
…
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Truth... and if I may add, those that don't want to work hard get mad at those that do. Its true.
And those that do want to work hard don't have time to get mad at those that don't.
In order to accomplish the things you have never accomplished, you literally have to do the things that you have never done.
Work for …
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RobertAldana.com | HORSE PROPERTY W/ACREAGE IN TOWN FOR $1.25M!
🐎 🦃 🌲 🏡 💦 JUST LISTED is 515 Lockhart Gulch Rd, Scotts Valley!
Tucked away on an ALL FLAT 3.13-acre lot, this property features a charming 2 bedroom, 1 bath cottage, PLUS the potential for a small ADU using the existing shed structure already in place.
…
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BUYERS are back and they are coming in hot as I just went in contract on the beautiful condo in Santa Cruz this weekend and this 4th quarter has been one of the most active 4th quarters I've seen in years!
Lots of buyers are getting pre-approved and are getting g ready for the new year.
Looking to buy or sell a home…
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We rise by lifting others, not tearing them down.
Social Media gives many people the ability to be mean and you see it everywhere! Especially online when anonymity gives keyboard warriors the ability to say the worst things to others.
We must always remember that there is a person on the other end of that rant that s…
robertaldana
Just SOLD, representing our awesome buyer is 4051 Branciforte Drive in Santa Cruz! It is an incredible home on several acres with so many amenities, income potential in addition to the beautiful single family home that is has.
Minutes to the beach, Scotts Valley, Santa Cruz, everything is a quick drive.
We negotiated an incredible price for our buyer, so good I don’t want to share details but rest assured, our buyer is ECSTATIC! Contact me and I will tell you more.
If you are looking to buy a home in Scotts Valley, SLV or anywhere in Santa Cruz County and beyond, contact me and “Let’s Talk Real Estate!”
Robert Aldana
The Locals’ Choice REALTOR®
robert @robertaldana.com
831.252.3959
RobertAldana.com
Congratulations to you and your clients!! 🙌
robertaldana
Mortgage rates are dipping below 6%… and that changes everything.
I’m starting to see a real shift in the real estate market, and it’s being driven largely by interest rates.
With mortgage rates now hovering around or under 6%and in many cases closer to 5.75% for a 30-year fixed — a major psychological barrier has been removed. For years, many homeowners stayed put because they were locked into mid-3% rates and didn’t want to sell only to buy again at 7% or higher. As rates come down, that hesitation is easing, and I expect to see more strong inventory hitting the market.
Buyers are noticing too. As affordability improves, more buyers are stepping back in, recognizing that today’s rates are far more manageable than what we saw not long ago and that this window won’t stay open forever.
All signs point to one thing: I see a strong 2026 ahead for real estate.
If you’re a homeowner thinking about selling, be ready.
If you’re a buyer who’s been waiting, be ready.
And if you’re in the real estate industry, now is the time to prepare.
Momentum is building, and those who are positioned early are the ones who benefit most.
Robert Aldana
ROBERTALDANA.COM
robertaldana
5 “P’s” to Success | Do you have a game plan for the sale of your home?
Or are you just hoping to get top dollar because it may be a good seller’s market?
Having an ACTUAL plan, a strategy, and then implementing it is a key to success.
Ask your agent, “What are you going to do to sell my home? What is your game plan and strategy, and how will you implement it?”
Having no plan or strategy is a plan in itself. It is a plan to fail more times than not.
Constant and Continued Success does not come by accident.
ROBERT ALDANA
RobertAldana.com
robertaldana
132arabian.com | JUST LISTED is 132 Arabian Way in Scotts Valley!
Welcome to this super awesome end unit townhouse in one of the best locations of the development, very private with only one neighbor, a 2 car attached tandem garage and your own private enclosed back yard.
There is lots of natural light with windows everywhere that bring the outside in, an awesome floor plan and a deck coming from the kitchen area with views of trees and the sounds of the birds all day.
View full image gallery, take a 3D virtual tour, floor plans and more at 132arabian.com
Listed by:
ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165
YOUR SCOTTS VALLEY SPECIALIST
831-252-3959 Direct Line - Text
robert @robertaldana.com
www.robertaldana.com/testimonials
• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana
🎵 TURN UP THE VOLUME 🎵
Just listed is this incredible fixer upper in Scotts Valley with so many awesome features and amenities such as:
* 4 bedrooms, 2.5 baths
* 2,104 sf PLUS bonus room
* 3 car garage PLUS workshop
* Gated 2.78 acre lot
So much home, so much land, so much opportunity at 245 Northridge Drive!
Contact me for more information at:
Robert Aldana
REALTOR®
RobertAldana.com
YOUR Scotts Valley Specialist
* FYI: Video in reel is not the actual home, it is being used for example purposes.
@cav2.0 for sure! The amount of creativity that you can get from it is limitless. So cool and a lot of fun!
robertaldana
robertaldana.com | In Contract with my amazing buyer is 4051 Branciforte Drive in Santa Cruz, an awesome 4 unit property with acreage and a serene setting!
My buyers got a great price on this home and they are excited. 🙂
If you are looking to buy OR sell a home in Scotts Valleyvv, SLV or anywhere in Santa Cruz County please think of me, I would be honored to assist you with your real estate needs.
I’ve got 40 years in the real estate business and I am the VERIFIED #1 ranked real estate agent in ALL SCC, and I am ready to get to work for you! Believe me, there are more homes coming soon.
Robert Aldana
REALTOR® | DRE #00921165
robert @robertaldana.com
RobertAldana.com
robertaldana
🙏 With MUCH gratitude to Scotts Valley and ALL Santa Cruz County in 2025 for a wonderful year as I ended the year ranked as the VERIFIED #1 agent in Scotts Valley once again. And hard to believe that I was also the VERIFIED #1 ranked agent in ALL Santa Cruz County for the 3rd time in 5 years out of about 1,300 agents.
🙏 WOW. Thank you! I am forever grateful for your support. I appreciate your trust in me as I know you have lots of great agents to choose from.
🧑🧑🧒🧒 I believe in giving back to our communities and because of your support we were able to do some great things this past year for our schools, for various non-profit organizations and also directly to many families in need. It’s all about giving back when you can and I take that commitment seriously.
🤗 Thanks again. I look forward to serving you once again in 2026 and for many years to come!
All the best,
Robert Aldana
ROBERTALDANA.COM

robertaldana
Truth... and if I may add, those that don't want to work hard get mad at those that do. Its true.
And those that do want to work hard don't have time to get mad at those that don't.
In order to accomplish the things you have never accomplished, you literally have to do the things that you have never done.
Work for it, earn it.
There are no freebies when it comes to long term continued success. There is hard work, blood, sweat and tears. There is falling down but getting right back up.
There is ridicule that comes your way that serves as fuel for your fire. But use that fire to burn through your barriers.
And remember, a bee does not waste its time trying to convince a fly that honey tastes better than poop.
robertaldana
RobertAldana.com | HORSE PROPERTY W/ACREAGE IN TOWN FOR $1.25M!
🐎 🦃 🌲 🏡 💦 JUST LISTED is 515 Lockhart Gulch Rd, Scotts Valley!
Tucked away on an ALL FLAT 3.13-acre lot, this property features a charming 2 bedroom, 1 bath cottage, PLUS the potential for a small ADU using the existing shed structure already in place.
But the magic doesn’t stop there…
🐴 Yes, horses are allowed! You’ll find a 72x144 riding arena, 8 horse stalls, and endless space to roam.
🌿 Wildlife everywhere you look.
💧 A running creek at the back of the property.
✨ Nature, peace, and privacy — all just 2 minutes from Skypark, shopping, dining, and more.
Award-winning schools, Hwy 17 right down the road, and the beach or Silicon Valley just a quick drive away.
The best word to describe this property? “Magical.” And that’s still an understatement.
If you’d like to be added to the early viewing list, contact me — showings will begin soon!
• More info and showing information at 515lockhartgulch.com
Listed by:
Robert Aldana
REALTOR | DRE 09921165
RobertAldana.com
🌟 SCOTTS VALLEY SPECIALIST 🌟
robertaldana
BUYERS are back and they are coming in hot as I just went in contract on the beautiful condo in Santa Cruz this weekend and this 4th quarter has been one of the most active 4th quarters I've seen in years!
Lots of buyers are getting pre-approved and are getting g ready for the new year.
Looking to buy or sell a home? Visit my website for testimonials, property videos and my contact info at robertaldana.com
robertaldana
We rise by lifting others, not tearing them down.
Social Media gives many people the ability to be mean and you see it everywhere! Especially online when anonymity gives keyboard warriors the ability to say the worst things to others.
We must always remember that there is a person on the other end of that rant that sometimes is doing their best to just get by every day.
Bruno’s is the best you and your husband are amazing people like Chris always used to say to me. Happy new Year
My son Jazz told me when I went from the drive-thru to opening the cafe. “You are not built for the haters” I said “Jazz, I have been running a business for 4 years (at that time), I can handle it”. He responded “the bigger you get, the more hate you get”. Stuck with me ever since.
Joanne…. I don’t think you can own a business that you care for that you don’t shed some tears from time to time.
Robert has heard me cry a time or two. Big ❤️ to both of you for what you are doing to make Scotts Valley an amazing place to live.



