robertaldana I'm excited to share that 260 Rancho Soquel Road in Soquel just sold at a sales price of $2,250,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market. 👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 260RanchoSoquel.com For this incredible home that featured views, stunning upgrades and remodel along with its own English Pub and an incredible 4 car garage with an ADU, we focused on showcasing this entire property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, and a successful sale for my clients. A huge thank you to my seller for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome. �If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana I'm excited to share that 317 Piper Cub Court sold with multiple offers and closed for $31,000 over the asking price at $1,230,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market. 👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 317PiperCub.com For this home, we focused on showcasing the property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, multiple offers, and a successful sale for my clients. A huge thank you to my sellers for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome. �If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana What’s happening in the Scotts Valley real estate market? Let me break it down for you in less than 3 minutes. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana Any photo, and I mean ANY PHOTO that you are posting about a property, make sure it is a great representation of what a first impression should be. Even "coming soon" listings, why would you put bad photos on there? You know buyers are going to see them almost always!

robertaldana 295jims.com | JUST LISTED Lake Tahoe Living in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres • View full image gallery, take a 3D virtual tour, checkout floor plans, property features, full video and more at 295jims.com Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty. Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout. The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views. Contact me for more information or to request a private showing at: ROBERT ALDANA "The Locals' Choice REALTOR" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana Are home buyers jumping back in? After a couple of months of relatively quiet activity with very little movement in the market, I’ve personally started noticing a slight upward trend in overall activity on my listings — including more showings, stronger buyer interest, and an increase in offers coming in. While the market still has its challenges, there definitely seems to be a shift happening as more buyers begin adjusting to today’s interest rate environment instead of continuing to wait on the sidelines. According to a recent article from Homes.com, mortgage rates remained relatively steady this week, with Freddie Mac reporting the average 30-year fixed mortgage at 6.36%, slightly down from last week’s 6.37% and lower than the 6.81% average from this same time last year. However, daily mortgage rates have recently climbed higher due to new inflation data showing stronger-than-expected price growth, highlighting just how sensitive the mortgage market remains to economic news. The article also pointed out an interesting trend: despite higher and more volatile interest rates, buyer demand is actually increasing. Mortgage purchase applications rose 4% week over week and are up 7% compared to a year ago, according to the Mortgage Bankers Association. Homes.com noted that many buyers appear to be adjusting to the current rate environment rather than waiting indefinitely on the sidelines. Personally, I can say I’ve also started seeing a slight upward tick in activity over the past 10 days or so, especially in terms of increased showings and more offers coming in on listings. While rates are still higher than many buyers would like, there definitely seems to be a growing sense that people are adapting to the market and moving forward when they find the right home. That’s something I think a lot of buyers are beginning to realize. In many cases, timing the exact lowest rate matters less than being prepared when the right opportunity comes along. Looking to buy or sell? Contact me and Let's Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials

robertaldana 26torreyoaks.com | Welcome to 26 Torrey Oaks Court, an absolutely gorgeous, turn-key 4 bedroom, 2.5 bath home home with approximately 2,900sf, situated on a premium end-of-court lot, perfectly positioned to capture breathtaking mountain and sunset views. Located in a highly desirable neighborhood where homes rarely come to market, this is a truly special opportunity to own a beautifully upgraded property. * View full image gallery, take a 3D virtual tour, checkout floor plans, video, open house schedule and more at 26torreyoaks.com For more information or to request a private showing, contact me: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana 295jims.com JUST LISTED in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres * View full image gallery, take a 3D virtual tour, checkout floor plans, property features and more at 295jims.com Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty. Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout. The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views. Contact me for more information or to request a private showing at: ROBERT ALDANA "The Locals' Choice REALTOR" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana Scotts Valley Real Estate Market Update – Year to Date The Scotts Valley market has remained active, but overall conditions have been more balanced and a bit slower compared to the highly competitive markets we saw over the past few years. Buyers are taking more time, inventory has increased, and pricing strategy continues to matter. • Closed Sales YTD 📍 Single Family Homes• 43 homes sold• Average sales price: $1,597,442• 99.6% average sales price to list price ratio• Average days on market: 29 📍 Condos & Townhomes• 7 homes sold• Average sales price: $947,500• 100% average sales price to list price ratio• Average days on market: 17 • Current Inventory Single Family Homes:• 67 homes currently for sale• Average list price: $1,922,849• Average days on market: 37 Condos & Townhomes:• 17 currently for sale• Average list price: $841,717• Average days on market: 42 While well-prepared and properly priced homes are still selling, today’s market requires more patience, presentation, and strategy than it did a few years ago. Robert Aldana Scotts Valley Specialist robertaldana.com

robertaldana ESTHER SAGE, you are a WINNER! A huge THANK YOU to everyone who came out and supported our Saturday 8 Open Home Extravaganza! It was amazing seeing so many people out and being part of what makes our community so special. Congratulations again to Esther Sage, one of our prize winners, who won a gift certificate to HOME by Zinnia’s after stopping by our listing at 155 Rabbits Run Rd. in Santa Cruz! You can view photos, floorplans, a 3-D virtual tour, and video of the property at 155rabbitsrun.com We also want to give a huge thank you to HOME by Zinnia’s for being part of this event. They are such an outstanding local business and one that our community absolutely loves. We truly appreciate their support and love supporting amazing local businesses like theirs. And we’re not done yet… We still have MANY more prizes and winners to announce throughout today and tomorrow, so stay tuned! We’ve had such an incredible response to this first-ever event and we truly appreciate everyone who participated, hosted, sponsored, and stopped by. Thank you again for supporting local, supporting our community, and making this event such a success. Robert Aldana Your Scotts Valley Specialist robertaldana.com

robertaldana ⛳️ 🍻 🍔🤪 Good times with good friends at yesterday's SVHS golf tournament

robertaldana 317pipercub.com JUST LISTED in Skypark! 317 Piper Cub Ct. | $1.199M 3bd, 2.5ba, 1,338sf * View full image gallery, take a 3D virtual tour, checkout floor plans, full video, open house schedule and more at 317skypark.com Truly stunning remodeled Skypark home! You will love the soaring ceilings and the open floor plan. Tranquility abounds with the water feature that invites you to relax in the Family Room that is centered around the stonework hearth. Several custom built-in cabinets and remote controled window coverings provide functionality and beauty. Real wood doors and custom wood and stone work throughout! For more information or to request a private tour of this home, contact me: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola