About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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Are rates high? History says a different story... 3 Are rates high? History says a different story... So much fun judging the dog contests at last week's Scotts Valley Art, Wine and Beer Fetival with these four! So much fun judging the dog contests at last week's Scotts Valley Art, Wine and Beer Fetival with these four! Great to have options! Great to have options! Somebody taught these two boys right! 

Love these two awesome young men... and of course, these two beautiful young ladies. 1 Somebody taught these two boys right! Love these two awesome young men... and of course, these two beautiful young ladies. www.865valleyview.com | Spectacular 2,600sf home in beautiful Ben Lomond that sits on a stunning 2.25+ acre sunny lot! 1 www.865valleyview.com | Spectacular 2,600sf home in beautiful Ben Lomond that sits on a stunning 2.25+ acre sunny lot! I flew down to Newport Beach to do a podcast today with an influencer named Cyrus Mohseni who lives in Newport Beach, selling $5-10 million houses there and many times he literally gets in his boat and drives up a potential client's dock to conduct business and then goes back to his office, which is a beautiful spot, also with its own dock. In fact, when we went to grab lunch he ran into a friend of his, Josh Altman of the hit series Million Dollar Listing! Cyrus was a pro soccer player with Chivas and the San Jose Earthquakes and is one of the most brilliant minds in the industry, speaking at many important and notable conferences throughout the country. He meets and talks with CEO's and founders of some of the most successful firms in the business. What a rock star he is, so grateful and honored to be on his show! @cyrusandre @robertaldana 4 I flew down to Newport Beach to do a podcast today with an influencer named Cyrus Mohseni who lives in Newport Beach, selling $5-10 million houses there and many times he literally gets in his boat and drives up a potential client's dock to conduct business and then goes back to his office, which is a beautiful spot, a… This is my cousin Noel. This is the first time I've ever met her. 

We recently over the past year and a half or so found out about each other and we've been communication on occasion just thinking about and talking about how it would be great to meet.

She found me through 23 and Me. We have so many similarities including our lineage, our mutual talent of pencil art, our love of dogs, our strong will to persevere in spite of the challenges that life has put in front of us, and the need to bond with members of our family. And she instantly became one of my favorite cousins.

I love her and loved her the moment I met her. It's so crazy how that happens. I just felt like a big brother to her immediately, although we are more like cousins.

We are connected forever as cousins and although we can't change the past and the fact that we have never met, we can control the future and make sure we never lose touch and stay in each other's lives and be there for each other when needed.

What an incredible day. We sat down for lunch in an amazing restaurant in Newport Beach called Bluewater Grill and 4 hours later we had to leave and I got to meet her awesome fiancée too.

I'm so grateful for this day. 🙏 4 This is my cousin Noel. This is the first time I've ever met her. We recently over the past year and a half or so found out about each other and we've been communication on occasion just thinking about and talking about how it would be great to meet. She found me through 23 and Me. We have so many similarities inclu… What did you like the best at this weekend's festival?! What did you like the best at this weekend's festival?! Shout-out to Teri Goldwasser for this incredible photo bomb in our first photo, WELL DONE!!! 1 Shout-out to Teri Goldwasser for this incredible photo bomb in our first photo, WELL DONE!!! COMING SOON to Ben Lomond is this awesome 3 bedroom, 2.5 bath home with over 2,600sf and over 2.25 privately enclosed acres at 865 Valley View Road!

Such a beautiful home that has been so well cared for, with the possibility of horses (existing 3 horse stalls) or 4H style farm, and much more. 

Wait until you see the beautiful wood beam ceilings and river-rock granite counters. Can't wait to showcase it!

👉🏼 Coming to the market on or around August 20th.

For more information or to request a private showing when it is ready, please contact me:

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• REPRESENTING ALL SANTA CRUZ COUNTY 

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 4 COMING SOON to Ben Lomond is this awesome 3 bedroom, 2.5 bath home with over 2,600sf and over 2.25 privately enclosed acres at 865 Valley View Road! Such a beautiful home that has been so well cared for, with the possibility of horses (existing 3 horse stalls) or 4H style farm, and much more. Wait until you see the … You are deserving of front row parking at the mall and in life! You just have to claim it. 5 You are deserving of front row parking at the mall and in life! You just have to claim it. Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins! 4 Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins!
robertaldana Are rates high? History says a different story...
Take what you pay for rent and multiply ✖️ it by 141… Now add on what you have for a good faith (down payment) and closing coasts and what it my cost to work with a ‘quality agent’ and walla; you’ll have a good idea of what you afford to buy at that moment in time. Good luck 🍀 everyone, go get em* 👨🏽‍🚀🚀🏡
If you rent your home and are paying rent then you are paying 100% interest. Time to buy
I bought my first property in 1992 and my rate was 9%. I was so proud to be able to own my little condo back then as I had worked hard and saved and bought my place in San Jose all by myself. Really what I looked at was my payments and since I could afford them I went for it. I refinanced a couple of years later to a lower rate. Thanks for reminding me of that!
robertaldana
robertaldana So much fun judging the dog contests at last week's Scotts Valley Art, Wine and Beer Fetival with these four!
robertaldana Great to have options!
robertaldana
robertaldana Somebody taught these two boys right! Love these two awesome young men... and of course, these two beautiful young ladies.
So sweet!
robertaldana www.865valleyview.com | Spectacular 2,600sf home in beautiful Ben Lomond that sits on a stunning 2.25+ acre sunny lot!
Oooo that’s beautiful
robertaldana I flew down to Newport Beach to do a podcast today with an influencer named Cyrus Mohseni who lives in Newport Beach, selling $5-10 million houses there and many times he literally gets in his boat and drives up a potential client's dock to conduct business and then goes back to his office, which is a beautiful spot, also with its own dock. In fact, when we went to grab lunch he ran into a friend of his, Josh Altman of the hit series Million Dollar Listing! Cyrus was a pro soccer player with Chivas and the San Jose Earthquakes and is one of the most brilliant minds in the industry, speaking at many important and notable conferences throughout the country. He meets and talks with CEO's and founders of some of the most successful firms in the business. What a rock star he is, so grateful and honored to be on his show! @cyrusandre @robertaldana
Loved having you and the conversation we had!
🔥🔥🔥
Let’s gooo!
🔥
robertaldana
robertaldana This is my cousin Noel. This is the first time I've ever met her. We recently over the past year and a half or so found out about each other and we've been communication on occasion just thinking about and talking about how it would be great to meet. She found me through 23 and Me. We have so many similarities including our lineage, our mutual talent of pencil art, our love of dogs, our strong will to persevere in spite of the challenges that life has put in front of us, and the need to bond with members of our family. And she instantly became one of my favorite cousins. I love her and loved her the moment I met her. It's so crazy how that happens. I just felt like a big brother to her immediately, although we are more like cousins. We are connected forever as cousins and although we can't change the past and the fact that we have never met, we can control the future and make sure we never lose touch and stay in each other's lives and be there for each other when needed. What an incredible day. We sat down for lunch in an amazing restaurant in Newport Beach called Bluewater Grill and 4 hours later we had to leave and I got to meet her awesome fiancée too. I'm so grateful for this day. 🙏
🙌👏❤️Amazing thanks for sharing!
What a lovely gift! 💝
Oh my gosh. That was beautiful. I had so much fun with you today. Can’t wait for you to come back and meet your wife and daughters. Look forward to showing you guys all of our favorite places and learning more about you. 🥰
@noelchristina Hola, Prima.... 👏🙌
robertaldana What did you like the best at this weekend's festival?!
robertaldana
robertaldana Shout-out to Teri Goldwasser for this incredible photo bomb in our first photo, WELL DONE!!!
😂
robertaldana COMING SOON to Ben Lomond is this awesome 3 bedroom, 2.5 bath home with over 2,600sf and over 2.25 privately enclosed acres at 865 Valley View Road! Such a beautiful home that has been so well cared for, with the possibility of horses (existing 3 horse stalls) or 4H style farm, and much more. Wait until you see the beautiful wood beam ceilings and river-rock granite counters. Can't wait to showcase it! 👉🏼 Coming to the market on or around August 20th. For more information or to request a private showing when it is ready, please contact me: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • REPRESENTING ALL SANTA CRUZ COUNTY 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
👏👏👏 I gotta check it out!🙌
👏
🔥
Let’s go!
robertaldana You are deserving of front row parking at the mall and in life! You just have to claim it.
I always park as far away from everyone so my black 2024 Silverado doesn’t get scratched. 😆
@noelchristina see, that's a GREAT reason to park far away!
Go out and claim your front row spot in life!
Stop thinking opportunities are only for others
You steer where you stare
robertaldana Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins!
Know that not everyone is going to like your results
Be confident, not cocky
Focus on your goals and visions
🙌