About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road.

Because I am a believer in giving back as much as I can to my commUNITY, I took the plunge and went to their Pleasure Point spot to try them out. WOW!

Great meeting Mohammad today, what a great guy and such a great staff! Looking forward to having them here in town. 3 Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road. Because I am a believer in giving back as much as I can t… 1 This past week, the 3 Interns came on board to work with me as they will be doing during the summer and we have had some meetings discussing the various aspects of marketing, my real estate business and the many things we need to do when selling homes.

In this short interview I speak with Ana and Madi about the importance of staging a home, making it show at its best when it is on the market and I was so proud to see and hear how tuned in they were as to what we were doing and why we were doing it. They get it, you never get a second chance to make a first impression.

This goes for many things in life AND business.

Later in the week they will start doing some interviews with locals businesses that I am really looking forward to! Some will be written interviews and some will be video interviews. They will learn so much about interacting with other businesses, asking great questions and going one-on-one with a few of the awesome local businesses in our commUNITY!

If you would like us to consider a local business or your local business for an interview, please post right here. Or you can always text me directly at:

ROBERT ALDANA 
831-252-2959 2 This past week, the 3 Interns came on board to work with me as they will be doing during the summer and we have had some meetings discussing the various aspects of marketing, my real estate business and the many things we need to do when selling homes. In this short interview I speak with Ana and Madi about the import… I. Can't. Stop. Laughing. 🤣 3 I. Can't. Stop. Laughing. 🤣 I want to reach out to ALL of you to say THANK YOU so much for your support, for referring me to your family, friends and neighbors and for putting your trust in me always with all your real estate needs.

Because of YOU, national reports have just been released and I have been ranked in the recent VERIFIED REAL TRENDS recognition awards as being in the top 1% of REALTORS® Nation Wide. What an honor. Wow.

And because of YOU, I am also the #1 ranked agent in ALL of Santa Cruz County out of about 2,000 agents with a volume of $25 million YTD. Again, what an honor. And yes, these are actually "verified" numbers. I am always happy to provide verified stats and would never make a claim that was not true or claim numbers that did not exist.

So THANK YOU a million times over. I appreciate you and I know that my success would not be possible without YOUR SUPPORT.

Always at your service, your friend in real estate,

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

• YOUR SCOTTS VALLEY AREA SPECIALIST 
• PROUDLY SERVING ALL SANTA CRUZ COUNTY

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials 2 I want to reach out to ALL of you to say THANK YOU so much for your support, for referring me to your family, friends and neighbors and for putting your trust in me always with all your real estate needs. Because of YOU, national reports have just been released and I have been ranked in the recent VERIFIED REAL TRENDS… Meet SVHS' Hope Squad leaders, Ella Webb and Alé Ruiz! Meet SVHS' Hope Squad leaders, Ella Webb and Alé Ruiz! I hate to tease, but... you will be pleased when you see more at www.307sidesaddle.com 4 I hate to tease, but... you will be pleased when you see more at www.307sidesaddle.com 🥢 Chicken fried rice at House of Aldana! Loving my Blackstone griddle, so many ways to make breakfast, lunch or dinner.

If you are not using a griddle for cooking some of your meals, you are missing out! 3 🥢 Chicken fried rice at House of Aldana! Loving my Blackstone griddle, so many ways to make breakfast, lunch or dinner. If you are not using a griddle for cooking some of your meals, you are missing out! Hanging out with SVHS Baseball Star Kaleb Wing! What an awesome young man. Hanging out with SVHS Baseball Star Kaleb Wing! What an awesome young man. www.220estrella.com - Just Sold and Closed in Scotts Valley! www.220estrella.com - Just Sold and Closed in Scotts Valley!
robertaldana Coming to Scotts Valley on or before mid-July is The Point, a place known for their amazing breakfast burritos! They will also be doing burgers, coffee and more. Their location will be in the old Baskin Robbins soot, to the left of Safeway on Mount Hermon Road. Because I am a believer in giving back as much as I can to my commUNITY, I took the plunge and went to their Pleasure Point spot to try them out. WOW! Great meeting Mohammad today, what a great guy and such a great staff! Looking forward to having them here in town.
We love their burritos!
The Point Market Place here has the best breakfast burritos. Is this the same owners?
👏👏👏
robertaldana This past week, the 3 Interns came on board to work with me as they will be doing during the summer and we have had some meetings discussing the various aspects of marketing, my real estate business and the many things we need to do when selling homes. In this short interview I speak with Ana and Madi about the importance of staging a home, making it show at its best when it is on the market and I was so proud to see and hear how tuned in they were as to what we were doing and why we were doing it. They get it, you never get a second chance to make a first impression. This goes for many things in life AND business. Later in the week they will start doing some interviews with locals businesses that I am really looking forward to! Some will be written interviews and some will be video interviews. They will learn so much about interacting with other businesses, asking great questions and going one-on-one with a few of the awesome local businesses in our commUNITY! If you would like us to consider a local business or your local business for an interview, please post right here. Or you can always text me directly at: ROBERT ALDANA 831-252-2959
Those interns need a fat raise for all the awesome work they did!
Looks amazing!
robertaldana
robertaldana I. Can't. Stop. Laughing. 🤣
they need a credit score category on tinder
Hahahah!!! Good one!
How have I never heard this joke? 😂
robertaldana I want to reach out to ALL of you to say THANK YOU so much for your support, for referring me to your family, friends and neighbors and for putting your trust in me always with all your real estate needs. Because of YOU, national reports have just been released and I have been ranked in the recent VERIFIED REAL TRENDS recognition awards as being in the top 1% of REALTORS® Nation Wide. What an honor. Wow. And because of YOU, I am also the #1 ranked agent in ALL of Santa Cruz County out of about 2,000 agents with a volume of $25 million YTD. Again, what an honor. And yes, these are actually "verified" numbers. I am always happy to provide verified stats and would never make a claim that was not true or claim numbers that did not exist. So THANK YOU a million times over. I appreciate you and I know that my success would not be possible without YOUR SUPPORT. Always at your service, your friend in real estate, ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • YOUR SCOTTS VALLEY AREA SPECIALIST • PROUDLY SERVING ALL SANTA CRUZ COUNTY 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials
Congratulations!!! 👏🤩
Congrats bud! 🙌🏻🙌🏻
robertaldana Meet SVHS' Hope Squad leaders, Ella Webb and Alé Ruiz!
robertaldana I hate to tease, but... you will be pleased when you see more at www.307sidesaddle.com
🙌🙌🙌
That’s a beautiful kitchen!
This is stunning!!!!
robertaldana 🥢 Chicken fried rice at House of Aldana! Loving my Blackstone griddle, so many ways to make breakfast, lunch or dinner. If you are not using a griddle for cooking some of your meals, you are missing out!
🔥🙌 num!!!!
Yeah buddy!!! Love the facial expressions!!!
robertaldana Hanging out with SVHS Baseball Star Kaleb Wing! What an awesome young man.
robertaldana www.220estrella.com - Just Sold and Closed in Scotts Valley!