About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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robertaldana.com | In Contract with my amazing buyer is 4051 Branciforte Drive in Santa Cruz, an awesome 4 unit property with acreage and a serene setting! My buyers got a great price on this home and they are excited. 🙂 If you are looking to buy OR sell a home in Scotts Valleyvv, SLV or anywhere in Santa Cruz County please think of me, I would be honored to assist you with your real estate needs. I’ve got 40 years in the real estate business and I am the VERIFIED #1 ranked real estate agent in ALL SCC, and I am ready to get to work for you! Believe me, there are more homes coming soon. Robert Aldana REALTOR® | DRE #00921165 robert@robertaldana.com RobertAldana.com robertaldana.com | In Contract with my amazing buyer is 4051 Branciforte Drive in Santa Cruz, an awesome 4 unit property with acreage and a serene setting! My buyers got a great price on this home and they are excited. 🙂 If you are looking to buy OR sell a home in Scotts Valleyvv, SLV or anywhere in Santa Cruz Count… 🙏 With MUCH gratitude to Scotts Valley and ALL Santa Cruz County in 2025 for a wonderful year as I ended the year ranked as the VERIFIED #1 agent in Scotts Valley once again. And hard to believe that I was also the VERIFIED #1 ranked agent in ALL Santa Cruz County for the 3rd time in 5 years out of about 1,300 agents. 🙏 WOW. Thank you! I am forever grateful for your support. I appreciate your trust in me as I know you have lots of great agents to choose from. 🧑‍🧑‍🧒‍🧒 I believe in giving back to our communities and because of your support we were able to do some great things this past year for our schools, for various non-profit organizations and also directly to many families in need. It’s all about giving back when you can and I take that commitment seriously. 🤗 Thanks again. I look forward to serving you once again in 2026 and for many years to come! All the best, Robert Aldana ROBERTALDANA.COM 🙏 With MUCH gratitude to Scotts Valley and ALL Santa Cruz County in 2025 for a wonderful year as I ended the year ranked as the VERIFIED #1 agent in Scotts Valley once again. And hard to believe that I was also the VERIFIED #1 ranked agent in ALL Santa Cruz County for the 3rd time in 5 years out of about 1,300 agents. … Truth... and if I may add, those that don't want to work hard get mad at those that do. Its true. And those that do want to work hard don't have time to get mad at those that don't. In order to accomplish the things you have never accomplished, you literally have to do the things that you have never done. Work for it, earn it. There are no freebies when it comes to long term continued success. There is hard work, blood, sweat and tears. There is falling down but getting right back up. There is ridicule that comes your way that serves as fuel for your fire. But use that fire to burn through your barriers. And remember, a bee does not waste its time trying to convince a fly that honey tastes better than poop. 2 Truth... and if I may add, those that don't want to work hard get mad at those that do. Its true. And those that do want to work hard don't have time to get mad at those that don't. In order to accomplish the things you have never accomplished, you literally have to do the things that you have never done. Work for … RobertAldana.com | HORSE PROPERTY W/ACREAGE IN TOWN FOR $1.25M! 🐎 🦃 🌲 🏡 💦 JUST LISTED is 515 Lockhart Gulch Rd, Scotts Valley! Tucked away on an ALL FLAT 3.13-acre lot, this property features a charming 2 bedroom, 1 bath cottage, PLUS the potential for a small ADU using the existing shed structure already in place. But the magic doesn’t stop there… 🐴 Yes, horses are allowed! You’ll find a 72x144 riding arena, 8 horse stalls, and endless space to roam. 🌿 Wildlife everywhere you look. 💧 A running creek at the back of the property. ✨ Nature, peace, and privacy — all just 2 minutes from Skypark, shopping, dining, and more. Award-winning schools, Hwy 17 right down the road, and the beach or Silicon Valley just a quick drive away. The best word to describe this property? “Magical.” And that’s still an understatement. If you’d like to be added to the early viewing list, contact me — showings will begin soon! • More info and showing information at 515lockhartgulch.com Listed by: Robert Aldana REALTOR | DRE 09921165 RobertAldana.com 🌟 SCOTTS VALLEY SPECIALIST 🌟 1 RobertAldana.com | HORSE PROPERTY W/ACREAGE IN TOWN FOR $1.25M! 🐎 🦃 🌲 🏡 💦 JUST LISTED is 515 Lockhart Gulch Rd, Scotts Valley! Tucked away on an ALL FLAT 3.13-acre lot, this property features a charming 2 bedroom, 1 bath cottage, PLUS the potential for a small ADU using the existing shed structure already in place. … 😭 😭 BUYERS are back and they are coming in hot as I just went in contract on the beautiful condo in Santa Cruz this weekend and this 4th quarter has been one of the most active 4th quarters I've seen in years! Lots of buyers are getting pre-approved and are getting g ready for the new year. Looking to buy or sell a home? Visit my website for testimonials, property videos and my contact info at robertaldana.com BUYERS are back and they are coming in hot as I just went in contract on the beautiful condo in Santa Cruz this weekend and this 4th quarter has been one of the most active 4th quarters I've seen in years! Lots of buyers are getting pre-approved and are getting g ready for the new year. Looking to buy or sell a home… We rise by lifting others, not tearing them down. Social Media gives many people the ability to be mean and you see it everywhere! Especially online when anonymity gives keyboard warriors the ability to say the worst things to others. We must always remember that there is a person on the other end of that rant that sometimes is doing their best to just get by every day. 8 We rise by lifting others, not tearing them down. Social Media gives many people the ability to be mean and you see it everywhere! Especially online when anonymity gives keyboard warriors the ability to say the worst things to others. We must always remember that there is a person on the other end of that rant that s… It's always an HONOR to be chosen to represent home sellers with one of the biggest investments and transactions that they will ever have. Read over 75 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews from your friends and neighbors at robertaldana.com/testimonials It's always an HONOR to be chosen to represent home sellers with one of the biggest investments and transactions that they will ever have. Read over 75 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews from your friends and neighbors at robertaldana.com/testimonials JUST SHOW UP! Whether it's Little League, high school sports, middle school sports, or drama performances, go out and support your local kids by showing up. The impact that it has when they see you in the stands supporting them cannot be overstated. Not only that, most of the time you end up running into a lot of your friends or you end up making new friends. So when we talk about supporting local, it's not just local businesses that we should support, but also our youth. 1 JUST SHOW UP! Whether it's Little League, high school sports, middle school sports, or drama performances, go out and support your local kids by showing up. The impact that it has when they see you in the stands supporting them cannot be overstated. Not only that, most of the time you end up running into a lot of your… 111beancreek156.com | JUST LISTED in Scotts Valley is 111 Bean Creek Road, # 156! 👉🏽 View full image gallery, take a 3-D virtual tour, check out floorplans and full video along with open house schedules at: 111beancreek156.com This is a two level home with two spacious bedrooms, a full bath and a spacious rear deck downstairs and a living room, dining area, kitchen, and full bathroom upstairs along with another spacious deck that overlooks the green belt and hot tub area. The living room also features ceilings to the sky with two skylights and a fireplace. Super awesome floor plan that you don't see often in this development! There is also all new interior paint, new carpet, new flooring, many newer light fixtures and new kitchen appliances. Listed by Scotts Valley Specialist, ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 111beancreek156.com | JUST LISTED in Scotts Valley is 111 Bean Creek Road, # 156! 👉🏽 View full image gallery, take a 3-D virtual tour, check out floorplans and full video along with open house schedules at: 111beancreek156.com This is a two level home with two spacious bedrooms, a full bath and a spacious rear deck … THE MSV HOLIDAY LIGHTS MAP RETURNS AND WE NEED YOUR HELP! We have numerous homes that we will be sharing with the community that have been decorated for the holidays, but we could use some more! If you have decorated your home for the holidays, share it with us. Hey, sharing is caring! 👉🏽 If you want your home to be featured and put on our map, send your property address with the words “HOLIDAY LIGHTS” on the subject of the email to robert@robertaldana.com ASAP. 🙂 Many families are waiting patiently to be “wow’d” by what you have created! Thank you and Happy Holidays! THE MSV HOLIDAY LIGHTS MAP RETURNS AND WE NEED YOUR HELP! We have numerous homes that we will be sharing with the community that have been decorated for the holidays, but we could use some more! If you have decorated your home for the holidays, share it with us. Hey, sharing is caring! 👉🏽 If you want your home to be … WELCOME TO 160 Seascape Ridge Drive in beautiful Aptos! All new branding, new staging, new photos and video, new price and new terms! * Checkout full video, photo image gallery, take a 3D virtual tour, checkout floor plans and open house schedule at 160seascaperidge.com So close to the beach that you can smell it, and so close to golf you can almost hear them teeing off. Such a beautiful home with ocean views, 2 bedrooms and 2 baths, attached garage and more… MUCH more! Listed by yours truly, ROBERT ALDANA REALTOR | DRE #00921165 831-252-3959 robert@robertaldana.com RobertAldana.com The Locals Choice REALTOR® WELCOME TO 160 Seascape Ridge Drive in beautiful Aptos! All new branding, new staging, new photos and video, new price and new terms! * Checkout full video, photo image gallery, take a 3D virtual tour, checkout floor plans and open house schedule at 160seascaperidge.com So close to the beach that you can smell it, a…
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robertaldana robertaldana.com | In Contract with my amazing buyer is 4051 Branciforte Drive in Santa Cruz, an awesome 4 unit property with acreage and a serene setting! My buyers got a great price on this home and they are excited. 🙂 If you are looking to buy OR sell a home in Scotts Valleyvv, SLV or anywhere in Santa Cruz County please think of me, I would be honored to assist you with your real estate needs. I’ve got 40 years in the real estate business and I am the VERIFIED #1 ranked real estate agent in ALL SCC, and I am ready to get to work for you! Believe me, there are more homes coming soon. Robert Aldana REALTOR® | DRE #00921165 robert @robertaldana.com RobertAldana.com
robertaldana robertaldana
robertaldana 🙏 With MUCH gratitude to Scotts Valley and ALL Santa Cruz County in 2025 for a wonderful year as I ended the year ranked as the VERIFIED #1 agent in Scotts Valley once again. And hard to believe that I was also the VERIFIED #1 ranked agent in ALL Santa Cruz County for the 3rd time in 5 years out of about 1,300 agents. 🙏 WOW. Thank you! I am forever grateful for your support. I appreciate your trust in me as I know you have lots of great agents to choose from. 🧑‍🧑‍🧒‍🧒 I believe in giving back to our communities and because of your support we were able to do some great things this past year for our schools, for various non-profit organizations and also directly to many families in need. It’s all about giving back when you can and I take that commitment seriously. 🤗 Thanks again. I look forward to serving you once again in 2026 and for many years to come! All the best, Robert Aldana ROBERTALDANA.COM
robertaldana robertaldana
robertaldana
robertaldana Truth... and if I may add, those that don't want to work hard get mad at those that do. Its true. And those that do want to work hard don't have time to get mad at those that don't. In order to accomplish the things you have never accomplished, you literally have to do the things that you have never done. Work for it, earn it. There are no freebies when it comes to long term continued success. There is hard work, blood, sweat and tears. There is falling down but getting right back up. There is ridicule that comes your way that serves as fuel for your fire. But use that fire to burn through your barriers. And remember, a bee does not waste its time trying to convince a fly that honey tastes better than poop.
Well said! 👏
Insanely true!! 👏
robertaldana robertaldana
robertaldana RobertAldana.com | HORSE PROPERTY W/ACREAGE IN TOWN FOR $1.25M! 🐎 🦃 🌲 🏡 💦 JUST LISTED is 515 Lockhart Gulch Rd, Scotts Valley! Tucked away on an ALL FLAT 3.13-acre lot, this property features a charming 2 bedroom, 1 bath cottage, PLUS the potential for a small ADU using the existing shed structure already in place. But the magic doesn’t stop there… 🐴 Yes, horses are allowed! You’ll find a 72x144 riding arena, 8 horse stalls, and endless space to roam. 🌿 Wildlife everywhere you look. 💧 A running creek at the back of the property. ✨ Nature, peace, and privacy — all just 2 minutes from Skypark, shopping, dining, and more. Award-winning schools, Hwy 17 right down the road, and the beach or Silicon Valley just a quick drive away. The best word to describe this property? “Magical.” And that’s still an understatement. If you’d like to be added to the early viewing list, contact me — showings will begin soon! • More info and showing information at 515lockhartgulch.com Listed by: Robert Aldana REALTOR | DRE 09921165 RobertAldana.com 🌟 SCOTTS VALLEY SPECIALIST 🌟
Amazing! 🙌
robertaldana robertaldana
robertaldana BUYERS are back and they are coming in hot as I just went in contract on the beautiful condo in Santa Cruz this weekend and this 4th quarter has been one of the most active 4th quarters I've seen in years! Lots of buyers are getting pre-approved and are getting g ready for the new year. Looking to buy or sell a home? Visit my website for testimonials, property videos and my contact info at robertaldana.com
robertaldana robertaldana
robertaldana We rise by lifting others, not tearing them down. Social Media gives many people the ability to be mean and you see it everywhere! Especially online when anonymity gives keyboard warriors the ability to say the worst things to others. We must always remember that there is a person on the other end of that rant that sometimes is doing their best to just get by every day.
Bruno’s is the best you and your husband are amazing people like Chris always used to say to me. Happy new Year
My son Jazz told me when I went from the drive-thru to opening the cafe. “You are not built for the haters” I said “Jazz, I have been running a business for 4 years (at that time), I can handle it”. He responded “the bigger you get, the more hate you get”. Stuck with me ever since. Joanne…. I don’t think you can own a business that you care for that you don’t shed some tears from time to time. Robert has heard me cry a time or two. Big ❤️ to both of you for what you are doing to make Scotts Valley an amazing place to live.
Bruno's is the best restaurant in Scotts Valley. 🤟
We got deep - thanks for always supporting us ❤️
🔥❤️ great job!!
robertaldana robertaldana
robertaldana It's always an HONOR to be chosen to represent home sellers with one of the biggest investments and transactions that they will ever have. Read over 75 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews from your friends and neighbors at robertaldana.com/testimonials
robertaldana robertaldana
robertaldana JUST SHOW UP! Whether it's Little League, high school sports, middle school sports, or drama performances, go out and support your local kids by showing up. The impact that it has when they see you in the stands supporting them cannot be overstated. Not only that, most of the time you end up running into a lot of your friends or you end up making new friends. So when we talk about supporting local, it's not just local businesses that we should support, but also our youth.
robertaldana robertaldana
robertaldana 111beancreek156.com | JUST LISTED in Scotts Valley is 111 Bean Creek Road, # 156! 👉🏽 View full image gallery, take a 3-D virtual tour, check out floorplans and full video along with open house schedules at: 111beancreek156.com This is a two level home with two spacious bedrooms, a full bath and a spacious rear deck downstairs and a living room, dining area, kitchen, and full bathroom upstairs along with another spacious deck that overlooks the green belt and hot tub area. The living room also features ceilings to the sky with two skylights and a fireplace. Super awesome floor plan that you don't see often in this development! There is also all new interior paint, new carpet, new flooring, many newer light fixtures and new kitchen appliances. Listed by Scotts Valley Specialist, ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana robertaldana
robertaldana
robertaldana THE MSV HOLIDAY LIGHTS MAP RETURNS AND WE NEED YOUR HELP! We have numerous homes that we will be sharing with the community that have been decorated for the holidays, but we could use some more! If you have decorated your home for the holidays, share it with us. Hey, sharing is caring! 👉🏽 If you want your home to be featured and put on our map, send your property address with the words “HOLIDAY LIGHTS” on the subject of the email to robert @robertaldana.com ASAP. 🙂 Many families are waiting patiently to be “wow’d” by what you have created! Thank you and Happy Holidays!
robertaldana robertaldana
robertaldana WELCOME TO 160 Seascape Ridge Drive in beautiful Aptos! All new branding, new staging, new photos and video, new price and new terms! * Checkout full video, photo image gallery, take a 3D virtual tour, checkout floor plans and open house schedule at 160seascaperidge.com So close to the beach that you can smell it, and so close to golf you can almost hear them teeing off. Such a beautiful home with ocean views, 2 bedrooms and 2 baths, attached garage and more… MUCH more! Listed by yours truly, ROBERT ALDANA REALTOR | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com The Locals Choice REALTOR®