About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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Proud to support the Fallen Officer Foundation every year! Such a great cause! Learn more at: https://www.scfof.org 1 Proud to support the Fallen Officer Foundation every year! Such a great cause! Learn more at: https://www.scfof.org I STILL can't believe the Lakers pulled off this trade. I mean, Luka Doncic for AD. Luka, a 26 year old not even in his prime yet and already a top 5 player. Wow! I STILL can't believe the Lakers pulled off this trade. I mean, Luka Doncic for AD. Luka, a 26 year old not even in his prime yet and already a top 5 player. Wow! HOME INVENTORY TOO LOW? I’ve got some great listings COMING SOON to the Scotts Valley and ALL Santa Cruz areas! Tell me what you are looking for and let’s see if I have something for you. THINKING OF SELLING? We are about to embark on the prime home selling season. Let’s talk about what we need to to do get you and your home ready and let’s talk about a strategy to get you TOP DOLLAR for your home! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY AREA SPECIALIST • REPRESENTING ALL SCC 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 1 HOME INVENTORY TOO LOW? I’ve got some great listings COMING SOON to the Scotts Valley and ALL Santa Cruz areas! Tell me what you are looking for and let’s see if I have something for you. THINKING OF SELLING? We are about to embark on the prime home selling season. Let’s talk about what we need to to do get you and… 11 years ago today, working for the Bailey brothers. Such good men, much respect for them. 1 11 years ago today, working for the Bailey brothers. Such good men, much respect for them. TONIGHT @ 8PM, we have the one and only, Alekz Londos on the Sunday Conversation! Alekz has been reporting on various stories, disasters and major events in the area for years. Many local and national news agencies look to Alekz to get footage and stories on what is happening in our area. As you all know, we have had our fair share of incidents in the area and you have probably seen some of his footage and work. I am so excited to have done this interview with him. We talk about so many of his experiences including some in different countries that he has covered. Just a great and informative discussion, so great getting to know him. Alekz will be available to answer your questions so make sure you tune in tonight at: My Scotts Valley Facebook page Sunday, January 5th, 8PM See you then! TONIGHT @ 8PM, we have the one and only, Alekz Londos on the Sunday Conversation! Alekz has been reporting on various stories, disasters and major events in the area for years. Many local and national news agencies look to Alekz to get footage and stories on what is happening in our area. As you all know, we have had … Happy Sunday everyone! Meet Lulu! 1 Happy Sunday everyone! Meet Lulu! Which one? We are getting a little sister for Nova 9 Which one? We are getting a little sister for Nova So much to be thankful for, SO MUCH!!! Wishing you all the BEST Thanksgiving yet, hoping you are spending it with your loved ones and that you have many things to be thankful for. Things, meaning relationships, health, family and love in your life for those are the "things" that matter the most. 1 So much to be thankful for, SO MUCH!!! Wishing you all the BEST Thanksgiving yet, hoping you are spending it with your loved ones and that you have many things to be thankful for. Things, meaning relationships, health, family and love in your life for those are the "things" that matter the most. Just SOLD & CLOSED in the Los Gatos Mountains by Robert Aldana | RobertAldana.com Just SOLD & CLOSED in the Los Gatos Mountains by Robert Aldana | RobertAldana.com From Scotts Valley to Pleasant Valley... from Aptos to Corralitos! Here are 4 properties all over SCC listed by Robert Aldana 1 From Scotts Valley to Pleasant Valley... from Aptos to Corralitos! Here are 4 properties all over SCC listed by Robert Aldana My babies... 1 My babies... Meet the NEW baseball coach for Scotts Valley High School, Kevin Taylor! Here is a guy who was drafted by the Los Angeles Dodgers, played in their system as well as the New York Mets system, played with world Champions like Cody Bellinger and Joc Pederson, yet a guy who is as humble as they come. There is a lot of excitement over him coming to coach our Falcons baseball team, for good reason, and in this video we get to go one-on-one with Kevin and talk Falcons baseball and also Kevin shares a little insight on his experience as a professional player. But more than anything, what a super nice guy. We are lucky to have him! Meet the NEW baseball coach for Scotts Valley High School, Kevin Taylor! Here is a guy who was drafted by the Los Angeles Dodgers, played in their system as well as the New York Mets system, played with world Champions like Cody Bellinger and Joc Pederson, yet a guy who is as humble as they come. There is a lot of e…
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robertaldana robertaldana
robertaldana
robertaldana Proud to support the Fallen Officer Foundation every year! Such a great cause! Learn more at: https://www.scfof.org
May God continue to bless you and your family.
robertaldana robertaldana
robertaldana I STILL can't believe the Lakers pulled off this trade. I mean, Luka Doncic for AD. Luka, a 26 year old not even in his prime yet and already a top 5 player. Wow!
robertaldana robertaldana
robertaldana HOME INVENTORY TOO LOW? I’ve got some great listings COMING SOON to the Scotts Valley and ALL Santa Cruz areas! Tell me what you are looking for and let’s see if I have something for you. THINKING OF SELLING? We are about to embark on the prime home selling season. Let’s talk about what we need to to do get you and your home ready and let’s talk about a strategy to get you TOP DOLLAR for your home! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY AREA SPECIALIST • REPRESENTING ALL SCC 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
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robertaldana robertaldana
robertaldana
robertaldana 11 years ago today, working for the Bailey brothers. Such good men, much respect for them.
Wow I didn't realize you had worked at Bailey Properties.
robertaldana robertaldana
robertaldana
robertaldana TONIGHT @ 8PM, we have the one and only, Alekz Londos on the Sunday Conversation! Alekz has been reporting on various stories, disasters and major events in the area for years. Many local and national news agencies look to Alekz to get footage and stories on what is happening in our area. As you all know, we have had our fair share of incidents in the area and you have probably seen some of his footage and work. I am so excited to have done this interview with him. We talk about so many of his experiences including some in different countries that he has covered. Just a great and informative discussion, so great getting to know him. Alekz will be available to answer your questions so make sure you tune in tonight at: My Scotts Valley Facebook page Sunday, January 5th, 8PM See you then!
robertaldana robertaldana
robertaldana
robertaldana Happy Sunday everyone! Meet Lulu!
Darling 🥰
robertaldana robertaldana
robertaldana
robertaldana Which one? We are getting a little sister for Nova
Cavapoo?
Both!
#2!
Both! ❤️❤️❤️
Omg so cute! Both!
robertaldana robertaldana
robertaldana
robertaldana So much to be thankful for, SO MUCH!!! Wishing you all the BEST Thanksgiving yet, hoping you are spending it with your loved ones and that you have many things to be thankful for. Things, meaning relationships, health, family and love in your life for those are the "things" that matter the most.
Perfectly said …. Happy Thanksgiving to you and your beautiful family 😊
robertaldana robertaldana
robertaldana Just SOLD & CLOSED in the Los Gatos Mountains by Robert Aldana | RobertAldana.com
robertaldana robertaldana
robertaldana From Scotts Valley to Pleasant Valley... from Aptos to Corralitos! Here are 4 properties all over SCC listed by Robert Aldana
This is really great idea combining all your current listings in one video. Beautiful properties!
robertaldana robertaldana
robertaldana
robertaldana My babies...
Love those girls! They are beautiful ❤️
robertaldana robertaldana
robertaldana Meet the NEW baseball coach for Scotts Valley High School, Kevin Taylor! Here is a guy who was drafted by the Los Angeles Dodgers, played in their system as well as the New York Mets system, played with world Champions like Cody Bellinger and Joc Pederson, yet a guy who is as humble as they come. There is a lot of excitement over him coming to coach our Falcons baseball team, for good reason, and in this video we get to go one-on-one with Kevin and talk Falcons baseball and also Kevin shares a little insight on his experience as a professional player. But more than anything, what a super nice guy. We are lucky to have him!