About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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😍 Look at what's coming next week to Scotts Valley! Staging goes in this coming weekend, then photos and video early next week, and BOOM! Ready to go "live."

😆 So excited to share this with the community and those looking for something really special...

😊 You can also get more info at sandrayaheights.com 

Please let me know if you would like a private showing of these homes, happy to help!

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

YOUR SCOTTS VALLEY SPECIALIST

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 😍 Look at what's coming next week to Scotts Valley! Staging goes in this coming weekend, then photos and video early next week, and BOOM! Ready to go "live." 😆 So excited to share this with the community and those looking for something really special... 😊 You can also get more info at sandrayaheights.com Please let… ⭐️⭐️⭐️⭐️⭐️ HAPPY CLIENTS with 5 Star Reviews is why we do this!

JUST SOLD representing BUYERS (yes buyers) in FELTON is 414 PROSPECT AVENUE for $1,090,000!

Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great prices for our clients even in multiple offer situations.

Special shout-out to Bahar Shahabi as we make a great team helping buyers find the perfect home time and time again!

JUST this year alone Y-T-D in 2026 we have assisted home ‘BUYERS’ with the purchase of the following homes:

- 140 Silverwood Drive in Scotts Valley
- 4 Bluehill Court in Scotts Valley
- 1174 Bowdoin Street in San Francisco 
- 318 Soquel Avenue in Santa Cruz
- 414 Prospect Avenue in Felton
- 4051 Branciforte Drive in Santa Cruz
- 31 Deerfield Drive in Scotts Valley
- 69 Hollins Drive in Santa Cruz
- 515 Lockhart Gulch Road in Scotts Valley
- 230 Fern Rock Way in Boulder Creek - PENDING
- 8633 Glen Arbor Road in Ben Lomond - PENDING

If you are thinking of buying AND/OR selling a home, please contact me and “Let’s Talk Real Estate!”

ROBERT ALDANA
"The Locals' Choice REALTOR®”
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ ⭐️⭐️⭐️⭐️⭐️ HAPPY CLIENTS with 5 Star Reviews is why we do this! JUST SOLD representing BUYERS (yes buyers) in FELTON is 414 PROSPECT AVENUE for $1,090,000! Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great pr… JUST SOLD representing BUYERS (yes buyers) in SCOTTS VALLEY is 140 Silverwood Drive for $2,050,000!

Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great prices for our clients even in multiple offer situations.

JUST this year alone Y-T-D in 2026 I have assisted home ‘BUYERS’ with the purchase of the following homes:

- 140 Silverwood Drive in Scotts Valley
- 4 Bluehill Court in Scotts Valley
- 1174 Bowdoin Street in San Francisco 
- 318 Soquel Avenue in Santa Cruz
- 41 Prospect Avenue in Felton
- 4051 Branciforte Drive in Santa Cruz
- 31 Deerfield Drive in Scotts Valley
- 69 Hollins Drive in Santa Cruz
- 515 Lockhart Gulch Road in Scotts Valley
- 230 Fern Rock Way in Boulder Creek - PENDING
- 8633 Glen Arbor Road in Ben Lomond - PENDING

If you are thinking of buying AND/OR selling a home, please contact me and “Let’s Talk Real Estate!”

ROBERT ALDANA
"The Locals' Choice REALTOR®”
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ JUST SOLD representing BUYERS (yes buyers) in SCOTTS VALLEY is 140 Silverwood Drive for $2,050,000! Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great prices for our clients even in multiple offer situations. … JUST LISTED in Scotts Valley!
304 Ginger Lane | $1,150,000
3BD, 2.5BA, 2 CAR GARAGE

• View full image gallery, take a 3D virtual tour, checkout floor plans, video and more at 304ginger.com

6 years new, this wonderful End-Unit Townhouse is one of only a few in the development with a larger yard space! You will love the versatile floor plan with a separate Family Room on the first floor, that can be easily converted into a private office or 4th bedroom. You will love the high Ceilings and abundant windows throughout the home.

The open concept 2nd floor is perfect for entertaining, with plenty of room for everyone. The Living Room is spacious and filled with so much natural light flooding in from all the windows. Walk out to your 2nd floor balcony and enjoy the distant mountain views!

The kitchen is GORGEOUS with a large Quartz Island, plenty of elegant white cabinetry, and stainless-steel appliances. The kitchen flows seamlessly into the dining area. The 2nd floor also boasts a convenient half bath, laundry closet, and office space.

For more information or to request a private showing, please contact me directly at:

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

YOUR SCOTTS VALLEY SPECIALIST

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 1 JUST LISTED in Scotts Valley! 304 Ginger Lane | $1,150,000 3BD, 2.5BA, 2 CAR GARAGE • View full image gallery, take a 3D virtual tour, checkout floor plans, video and more at 304ginger.com 6 years new, this wonderful End-Unit Townhouse is one of only a few in the development with a larger yard space! You will love th… I'm excited to share that 260 Rancho Soquel Road in Soquel just sold at a sales price of $2,250,000.

While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market.

👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 260RanchoSoquel.com

For this incredible home that featured views, stunning upgrades and remodel along with its own English Pub and an incredible 4 car garage with an ADU, we focused on showcasing this entire property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, and a successful sale for my clients.

A huge thank you to my seller for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome.
�If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate!

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola

• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 3 I'm excited to share that 260 Rancho Soquel Road in Soquel just sold at a sales price of $2,250,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market. … I'm excited to share that 317 Piper Cub Court sold with multiple offers and closed for $31,000 over the asking price at $1,230,000.

While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market.

👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 317PiperCub.com

For this home, we focused on showcasing the property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, multiple offers, and a successful sale for my clients.

A huge thank you to my sellers for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome.
�If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate!

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

YOUR SCOTTS VALLEY SPECIALIST

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola

• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 2 I'm excited to share that 317 Piper Cub Court sold with multiple offers and closed for $31,000 over the asking price at $1,230,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real… What’s happening in the Scotts Valley real estate market? Let me break it down for you in less than 3 minutes.

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

YOUR SCOTTS VALLEY SPECIALIST

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 1 What’s happening in the Scotts Valley real estate market? Let me break it down for you in less than 3 minutes. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text [email protected] www.robertaldana.com/testimonials • Keller Williams Realty i… Any photo, and I mean ANY PHOTO that you are posting about a property, make sure it is a great representation of what a first impression should be. Even "coming soon" listings, why would you put bad photos on there? You know buyers are going to see them almost always! 1 Any photo, and I mean ANY PHOTO that you are posting about a property, make sure it is a great representation of what a first impression should be. Even "coming soon" listings, why would you put bad photos on there? You know buyers are going to see them almost always! 295jims.com | JUST LISTED
Lake Tahoe Living in Ben Lomond

295 Jim's Road | $1.59M
4bd, 3 full baths, 3 half baths
3,528sf, 2 car garage, 1.8 acres

• View full image gallery, take a 3D virtual tour, checkout floor plans, property features, full video and more at 295jims.com 

Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty.

Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. 

Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout.

The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views.

Contact me for more information or to request a private showing at:

ROBERT ALDANA
"The Locals' Choice REALTOR"
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 4 295jims.com | JUST LISTED Lake Tahoe Living in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres • View full image gallery, take a 3D virtual tour, checkout floor plans, property features, full video and more at 295jims.com Absolutely stunning Tahoe-style home set o… Are home buyers jumping back in?

After a couple of months of relatively quiet activity with very little movement in the market, I’ve personally started noticing a slight upward trend in overall activity on my listings — including more showings, stronger buyer interest, and an increase in offers coming in. While the market still has its challenges, there definitely seems to be a shift happening as more buyers begin adjusting to today’s interest rate environment instead of continuing to wait on the sidelines.

According to a recent article from Homes.com, mortgage rates remained relatively steady this week, with Freddie Mac reporting the average 30-year fixed mortgage at 6.36%, slightly down from last week’s 6.37% and lower than the 6.81% average from this same time last year. However, daily mortgage rates have recently climbed higher due to new inflation data showing stronger-than-expected price growth, highlighting just how sensitive the mortgage market remains to economic news.

The article also pointed out an interesting trend: despite higher and more volatile interest rates, buyer demand is actually increasing. Mortgage purchase applications rose 4% week over week and are up 7% compared to a year ago, according to the Mortgage Bankers Association. Homes.com noted that many buyers appear to be adjusting to the current rate environment rather than waiting indefinitely on the sidelines.

Personally, I can say I’ve also started seeing a slight upward tick in activity over the past 10 days or so, especially in terms of increased showings and more offers coming in on listings. While rates are still higher than many buyers would like, there definitely seems to be a growing sense that people are adapting to the market and moving forward when they find the right home.

That’s something I think a lot of buyers are beginning to realize. In many cases, timing the exact lowest rate matters less than being prepared when the right opportunity comes along.

Looking to buy or sell? Contact me and Let's Talk Real Estate!

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials 2 Are home buyers jumping back in? After a couple of months of relatively quiet activity with very little movement in the market, I’ve personally started noticing a slight upward trend in overall activity on my listings — including more showings, stronger buyer interest, and an increase in offers coming in. While the ma… 26torreyoaks.com | Welcome to 26 Torrey Oaks Court, an absolutely gorgeous, turn-key 4 bedroom, 2.5 bath home home with approximately 2,900sf, situated on a premium end-of-court lot, perfectly positioned to capture breathtaking mountain and sunset views. Located in a highly desirable neighborhood where homes rarely come to market, this is a truly special opportunity to own a beautifully upgraded property.

* View full image gallery, take a 3D virtual tour, checkout floor plans, video, open house schedule and more at 26torreyoaks.com

For more information or to request a private showing, contact me:

ROBERT ALDANA
"The Locals' Choice"
REALTOR® | DRE #00921165

YOUR SCOTTS VALLEY SPECIALIST

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials
• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 2 26torreyoaks.com | Welcome to 26 Torrey Oaks Court, an absolutely gorgeous, turn-key 4 bedroom, 2.5 bath home home with approximately 2,900sf, situated on a premium end-of-court lot, perfectly positioned to capture breathtaking mountain and sunset views. Located in a highly desirable neighborhood where homes rarely com… 295jims.com
JUST LISTED in Ben Lomond
295 Jim's Road | $1.59M
4bd, 3 full baths, 3 half baths
3,528sf, 2 car garage, 1.8 acres

* View full image gallery, take a 3D virtual tour, checkout floor plans, property features and more at 295jims.com 

Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty.

Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. 

Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout.

The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views.

Contact me for more information or to request a private showing at:

ROBERT ALDANA
"The Locals' Choice REALTOR"
REALTOR® | DRE #00921165

831-252-3959 Direct Line - Text
robert@robertaldana.com
www.robertaldana.com/testimonials

• Keller Williams Realty in Scotts Valley - Capitola
• Check out my property video channel at https://vimeo.com/showcase/5120164
• Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 3 295jims.com JUST LISTED in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres * View full image gallery, take a 3D virtual tour, checkout floor plans, property features and more at 295jims.com Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredib…
robertaldana
robertaldana 😍 Look at what's coming next week to Scotts Valley! Staging goes in this coming weekend, then photos and video early next week, and BOOM! Ready to go "live." 😆 So excited to share this with the community and those looking for something really special... 😊 You can also get more info at sandrayaheights.com Please let me know if you would like a private showing of these homes, happy to help! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana
robertaldana ⭐️⭐️⭐️⭐️⭐️ HAPPY CLIENTS with 5 Star Reviews is why we do this! JUST SOLD representing BUYERS (yes buyers) in FELTON is 414 PROSPECT AVENUE for $1,090,000! Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great prices for our clients even in multiple offer situations. Special shout-out to Bahar Shahabi as we make a great team helping buyers find the perfect home time and time again! JUST this year alone Y-T-D in 2026 we have assisted home ‘BUYERS’ with the purchase of the following homes: - 140 Silverwood Drive in Scotts Valley - 4 Bluehill Court in Scotts Valley - 1174 Bowdoin Street in San Francisco - 318 Soquel Avenue in Santa Cruz - 414 Prospect Avenue in Felton - 4051 Branciforte Drive in Santa Cruz - 31 Deerfield Drive in Scotts Valley - 69 Hollins Drive in Santa Cruz - 515 Lockhart Gulch Road in Scotts Valley - 230 Fern Rock Way in Boulder Creek - PENDING - 8633 Glen Arbor Road in Ben Lomond - PENDING If you are thinking of buying AND/OR selling a home, please contact me and “Let’s Talk Real Estate!” ROBERT ALDANA "The Locals' Choice REALTOR®” REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana
robertaldana JUST SOLD representing BUYERS (yes buyers) in SCOTTS VALLEY is 140 Silverwood Drive for $2,050,000! Not only do I represent the most home sellers in Scotts Valley and ALL Santa Cruz County, but I also represent home buyers as well as we continuously get great prices for our clients even in multiple offer situations. JUST this year alone Y-T-D in 2026 I have assisted home ‘BUYERS’ with the purchase of the following homes: - 140 Silverwood Drive in Scotts Valley - 4 Bluehill Court in Scotts Valley - 1174 Bowdoin Street in San Francisco - 318 Soquel Avenue in Santa Cruz - 41 Prospect Avenue in Felton - 4051 Branciforte Drive in Santa Cruz - 31 Deerfield Drive in Scotts Valley - 69 Hollins Drive in Santa Cruz - 515 Lockhart Gulch Road in Scotts Valley - 230 Fern Rock Way in Boulder Creek - PENDING - 8633 Glen Arbor Road in Ben Lomond - PENDING If you are thinking of buying AND/OR selling a home, please contact me and “Let’s Talk Real Estate!” ROBERT ALDANA "The Locals' Choice REALTOR®” REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
robertaldana JUST LISTED in Scotts Valley! 304 Ginger Lane | $1,150,000 3BD, 2.5BA, 2 CAR GARAGE • View full image gallery, take a 3D virtual tour, checkout floor plans, video and more at 304ginger.com 6 years new, this wonderful End-Unit Townhouse is one of only a few in the development with a larger yard space! You will love the versatile floor plan with a separate Family Room on the first floor, that can be easily converted into a private office or 4th bedroom. You will love the high Ceilings and abundant windows throughout the home. The open concept 2nd floor is perfect for entertaining, with plenty of room for everyone. The Living Room is spacious and filled with so much natural light flooding in from all the windows. Walk out to your 2nd floor balcony and enjoy the distant mountain views! The kitchen is GORGEOUS with a large Quartz Island, plenty of elegant white cabinetry, and stainless-steel appliances. The kitchen flows seamlessly into the dining area. The 2nd floor also boasts a convenient half bath, laundry closet, and office space. For more information or to request a private showing, please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
🔥🔥🔥
robertaldana
robertaldana I'm excited to share that 260 Rancho Soquel Road in Soquel just sold at a sales price of $2,250,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market. 👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 260RanchoSoquel.com For this incredible home that featured views, stunning upgrades and remodel along with its own English Pub and an incredible 4 car garage with an ADU, we focused on showcasing this entire property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, and a successful sale for my clients. A huge thank you to my seller for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome. �If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
Congratulations!!
Congratulations Robert!!
Crushing it!
robertaldana
robertaldana I'm excited to share that 317 Piper Cub Court sold with multiple offers and closed for $31,000 over the asking price at $1,230,000. While every home and every situation is different, this sale is another reminder that proper pricing, strategic preparation, professional marketing, and strong negotiation can make a real difference in today's market. 👉🏼 To view the photo gallery, floor plans, 3D virtual tour, complete list of features, and an incredible property video, visit 317PiperCub.com For this home, we focused on showcasing the property in the best possible light through professional photography, targeted marketing, extensive online exposure, and a comprehensive marketing plan designed to reach the largest possible audience. The result was strong buyer interest, multiple offers, and a successful sale for my clients. A huge thank you to my sellers for trusting me throughout the process. It was a pleasure helping you achieve such a great outcome. �If you are thinking of selling or buying a home in Scotts Valley, SLV or anywhere in Santa Cruz County, contact me and Let’s Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
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Well done Robert!!! 🙌
robertaldana What’s happening in the Scotts Valley real estate market? Let me break it down for you in less than 3 minutes. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
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robertaldana Any photo, and I mean ANY PHOTO that you are posting about a property, make sure it is a great representation of what a first impression should be. Even "coming soon" listings, why would you put bad photos on there? You know buyers are going to see them almost always!
Make sure to get your market ready home, termite, and sewer lateral inspection! Yes, we do all 3, same day/same time. Same day reports....hope to serve you soon 💙💚 P
robertaldana
robertaldana 295jims.com | JUST LISTED Lake Tahoe Living in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres • View full image gallery, take a 3D virtual tour, checkout floor plans, property features, full video and more at 295jims.com Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty. Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout. The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views. Contact me for more information or to request a private showing at: ROBERT ALDANA "The Locals' Choice REALTOR" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
Its so beautiful 😍
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This is not in Lake Tahoe
Such a stunning mountain property 👏
robertaldana
robertaldana Are home buyers jumping back in? After a couple of months of relatively quiet activity with very little movement in the market, I’ve personally started noticing a slight upward trend in overall activity on my listings — including more showings, stronger buyer interest, and an increase in offers coming in. While the market still has its challenges, there definitely seems to be a shift happening as more buyers begin adjusting to today’s interest rate environment instead of continuing to wait on the sidelines. According to a recent article from Homes.com, mortgage rates remained relatively steady this week, with Freddie Mac reporting the average 30-year fixed mortgage at 6.36%, slightly down from last week’s 6.37% and lower than the 6.81% average from this same time last year. However, daily mortgage rates have recently climbed higher due to new inflation data showing stronger-than-expected price growth, highlighting just how sensitive the mortgage market remains to economic news. The article also pointed out an interesting trend: despite higher and more volatile interest rates, buyer demand is actually increasing. Mortgage purchase applications rose 4% week over week and are up 7% compared to a year ago, according to the Mortgage Bankers Association. Homes.com noted that many buyers appear to be adjusting to the current rate environment rather than waiting indefinitely on the sidelines. Personally, I can say I’ve also started seeing a slight upward tick in activity over the past 10 days or so, especially in terms of increased showings and more offers coming in on listings. While rates are still higher than many buyers would like, there definitely seems to be a growing sense that people are adapting to the market and moving forward when they find the right home. That’s something I think a lot of buyers are beginning to realize. In many cases, timing the exact lowest rate matters less than being prepared when the right opportunity comes along. Looking to buy or sell? Contact me and Let's Talk Real Estate! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials
Best in the Business right here. Thanks so much for all your hard work Robert!!🔥🦾
@giamona_construction thank YOU for your trust!
robertaldana 26torreyoaks.com | Welcome to 26 Torrey Oaks Court, an absolutely gorgeous, turn-key 4 bedroom, 2.5 bath home home with approximately 2,900sf, situated on a premium end-of-court lot, perfectly positioned to capture breathtaking mountain and sunset views. Located in a highly desirable neighborhood where homes rarely come to market, this is a truly special opportunity to own a beautifully upgraded property. * View full image gallery, take a 3D virtual tour, checkout floor plans, video, open house schedule and more at 26torreyoaks.com For more information or to request a private showing, contact me: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
Gorgeous! 😍
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robertaldana 295jims.com JUST LISTED in Ben Lomond 295 Jim's Road | $1.59M 4bd, 3 full baths, 3 half baths 3,528sf, 2 car garage, 1.8 acres * View full image gallery, take a 3D virtual tour, checkout floor plans, property features and more at 295jims.com Absolutely stunning Tahoe-style home set on 1.8 acres, offering an incredible blend of privacy, comfort, and seamless indoor-outdoor living. This one-of-a-kind property feels like your own private retreat, surrounded by serene natural beauty. Step inside to a breathtaking living room featuring soaring vaulted wood-beam ceilings, a dramatic floor-to-ceiling stone hearth with a wood-burning stove, and expansive Tahoe-style windows that flood the space with natural light while perfectly framing the picturesque surroundings. Rich maple wood floors flow beautifully through the living room, kitchen, and primary suite, adding warmth and elegance throughout. The kitchen is both functional and inviting, showcasing granite countertops, abundant maple cabinetry, stainless steel appliances, a butcher block island, and a built-in buffet area. The adjoining dining space, complete with a charming fireplace, creates the perfect setting for everyday living and entertaining. Step outside onto the expansive upper deck to enjoy al fresco dining and peaceful views. Contact me for more information or to request a private showing at: ROBERT ALDANA "The Locals' Choice REALTOR" REALTOR® | DRE #00921165 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
Beautiful home!🙌🙌🙌
Everyone needs their own bathroom!!!
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