About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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You are deserving of front row parking at the mall and in life! You just have to claim it. 4 You are deserving of front row parking at the mall and in life! You just have to claim it. Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins! 4 Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins! Don't be foolish when it comes to your rights! Buying a home without contingencies is not always smart, unless you know the full extent of the condition of the home and are being guaranteed your financing or are paying cash. If you have contingencies there will come a time when you will have to remove them in the transaction, but you should put them in place in the beginning to protect your rights and your deposit! If you are looking to buy or sell a home in the area, please think of me. I am local, and I am vested not only in my career but also in my commUNITY! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • REPRESENTING ALL SANTA CRUZ COUNTY 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 3 Don't be foolish when it comes to your rights! Buying a home without contingencies is not always smart, unless you know the full extent of the condition of the home and are being guaranteed your financing or are paying cash. If you have contingencies there will come a time when you will have to remove them in the tran… Welcome to my latest listing in Aptos @ 160 Seascape Ridge Drive! Checkout full image gallery, take a 3D virtual tour, view floorplans and more at 160seascaperidge.com 5 Welcome to my latest listing in Aptos @ 160 Seascape Ridge Drive! Checkout full image gallery, take a 3D virtual tour, view floorplans and more at 160seascaperidge.com Behind the scenes of our video production for my latest listing I have coming up August 5th in Aptos at 160 Seascape Ridge Drive! 3 Behind the scenes of our video production for my latest listing I have coming up August 5th in Aptos at 160 Seascape Ridge Drive! In less than 2 minutes, I break down what the Scotts Valley real estate market is doing. Have questions? Read my over 75 five star reviews by your friends and neighbors and get my contact info @ robertaldana.com In less than 2 minutes, I break down what the Scotts Valley real estate market is doing. Have questions? Read my over 75 five star reviews by your friends and neighbors and get my contact info @ robertaldana.com When A: your kids' friends think that this height measuring wall was made for everyone. And B: dad is at the top of the chart, STILL... Who's your daddy now?! 🤣 When A: your kids' friends think that this height measuring wall was made for everyone. And B: dad is at the top of the chart, STILL... Who's your daddy now?! 🤣 Today, my stomach hurt as I went to the Valley Fair mall for a couple of things and their awful tight curbs got two of my wheels. I'm kind of bummed over it, trying to not think about it... it has not happened to me in years. Anyone know who fixes these? At the end of the day, it's just a car, I know. But it's still a bummer. 11 Today, my stomach hurt as I went to the Valley Fair mall for a couple of things and their awful tight curbs got two of my wheels. I'm kind of bummed over it, trying to not think about it... it has not happened to me in years. Anyone know who fixes these? At the end of the day, it's just a car, I know. But it's still … What can you share about AI? I'm working hard to try to immerse myself with knowledge about artificial intelligence, and I'd love to hear any input if you are using it for your business. 3 What can you share about AI? I'm working hard to try to immerse myself with knowledge about artificial intelligence, and I'd love to hear any input if you are using it for your business. FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. What could you do with an extra 2%? Take a vacation? Fix up your next home? You see, I actually invest in my clients. I pay for professional photos, stunning video seen by hundreds of thousands of viewers, the latest 3D virtual tours, floor-plans, custom property websites and a powerful marketing strategy that includes all the real estate websites that buyers are clamoring to, in addition to an exclusive social media campaign on the largest local platform. Did I tell you that I will also help you get your home ready and even pay for the staging? And just in case you're wondering, I charge 2.5% to do all of the above, and more. But I don’t just invest in you. I invest in our community, helping raise tens of thousands of dollars for our schools, local non-profits and programs and families in need year round. I am committed to giving back and making our community better for all. If you are thinking of selling a home in the area, please think of me. I would honored by your consideration. If you have a moment, please visit my website for over 75 five star reviews by many of your friends and neighbors at RobertAldana.com ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. What could you do with an extra 2%?… 😊 TODAY, SATURDAY UNTIL 3PM, come by and say hello at my latest Scotts Valley listing at 42 Arabian Way! Priced at $917,500, it is a beautifully updated end unit townhouse with 3 bedrooms, 2 baths, vaulted ceilings, newer floors and baseboards, newer paint, beautifully upgraded kitchen with all new quartz counters, newly painted cabinets, stainless steel appliances and much more. There are also several decks and an awesome grass area in the front and side of the home which is perfect for kids! 👉🏼 FYI: It will ALSO BE OPEN on SUNDAY, 1-4PM, but I'm here today, on Saturday! 🎥 Checkout full image photo gallery, stunning video, take a 3D virtual tour, checkout floor-plans and more at www.42arabian.com I am always happy to provide a private showing if that works better for you! Please contact me at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor 😊 TODAY, SATURDAY UNTIL 3PM, come by and say hello at my latest Scotts Valley listing at 42 Arabian Way! Priced at $917,500, it is a beautifully updated end unit townhouse with 3 bedrooms, 2 baths, vaulted ceilings, newer floors and baseboards, newer paint, beautifully upgraded kitchen with all new quartz counters, n…
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robertaldana robertaldana
robertaldana You are deserving of front row parking at the mall and in life! You just have to claim it.
I always park as far away from everyone so my black 2024 Silverado doesn’t get scratched. 😆
Go out and claim your front row spot in life!
Stop thinking opportunities are only for others
You steer where you stare
robertaldana robertaldana
robertaldana Be confident, not cocky and know that you may offend people with the mindset that you need to have to succeed. Always be authentic, put in the work that needs to be put in and have the right mindset because that's where it all begins!
Know that not everyone is going to like your results
Be confident, not cocky
Focus on your goals and visions
🙌
robertaldana robertaldana
robertaldana Don't be foolish when it comes to your rights! Buying a home without contingencies is not always smart, unless you know the full extent of the condition of the home and are being guaranteed your financing or are paying cash. If you have contingencies there will come a time when you will have to remove them in the transaction, but you should put them in place in the beginning to protect your rights and your deposit! If you are looking to buy or sell a home in the area, please think of me. I am local, and I am vested not only in my career but also in my commUNITY! ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • REPRESENTING ALL SANTA CRUZ COUNTY 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
Work with agents that guide and protect you
Be smart with your money
Know your rights
robertaldana robertaldana
robertaldana Welcome to my latest listing in Aptos @ 160 Seascape Ridge Drive! Checkout full image gallery, take a 3D virtual tour, view floorplans and more at 160seascaperidge.com
Close to the beach and golf
Awesome location
Love this home
Awesome listing, really love that window view!!🔥🔥
@nicholasdmedia thank you!
robertaldana robertaldana
robertaldana Behind the scenes of our video production for my latest listing I have coming up August 5th in Aptos at 160 Seascape Ridge Drive!
And thinking outside the box
It's about being creative
This was fun
robertaldana robertaldana
robertaldana In less than 2 minutes, I break down what the Scotts Valley real estate market is doing. Have questions? Read my over 75 five star reviews by your friends and neighbors and get my contact info @ robertaldana.com
robertaldana robertaldana
robertaldana
robertaldana When A: your kids' friends think that this height measuring wall was made for everyone. And B: dad is at the top of the chart, STILL... Who's your daddy now?! 🤣
robertaldana robertaldana
robertaldana
robertaldana Today, my stomach hurt as I went to the Valley Fair mall for a couple of things and their awful tight curbs got two of my wheels. I'm kind of bummed over it, trying to not think about it... it has not happened to me in years. Anyone know who fixes these? At the end of the day, it's just a car, I know. But it's still a bummer.
Total bummer! So sorry that happened.
Classic car wash did mine and they did an amazing job.
Primo, hit up my friends at @wheeltech_inc and mentioned my name for the "Aldana" discount 😋😉
Bummer! Hope your stomach is feeling better.
Did that to mine, my man card was suspended that month
robertaldana robertaldana
robertaldana What can you share about AI? I'm working hard to try to immerse myself with knowledge about artificial intelligence, and I'd love to hear any input if you are using it for your business.
And find ways to implement it in your business
Understand and embrace it
AI is here to stay
robertaldana robertaldana
robertaldana FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average.
robertaldana robertaldana
robertaldana FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. What could you do with an extra 2%? Take a vacation? Fix up your next home? You see, I actually invest in my clients. I pay for professional photos, stunning video seen by hundreds of thousands of viewers, the latest 3D virtual tours, floor-plans, custom property websites and a powerful marketing strategy that includes all the real estate websites that buyers are clamoring to, in addition to an exclusive social media campaign on the largest local platform. Did I tell you that I will also help you get your home ready and even pay for the staging? And just in case you're wondering, I charge 2.5% to do all of the above, and more. But I don’t just invest in you. I invest in our community, helping raise tens of thousands of dollars for our schools, local non-profits and programs and families in need year round. I am committed to giving back and making our community better for all. If you are thinking of selling a home in the area, please think of me. I would honored by your consideration. If you have a moment, please visit my website for over 75 five star reviews by many of your friends and neighbors at RobertAldana.com ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor
robertaldana robertaldana
robertaldana 😊 TODAY, SATURDAY UNTIL 3PM, come by and say hello at my latest Scotts Valley listing at 42 Arabian Way! Priced at $917,500, it is a beautifully updated end unit townhouse with 3 bedrooms, 2 baths, vaulted ceilings, newer floors and baseboards, newer paint, beautifully upgraded kitchen with all new quartz counters, newly painted cabinets, stainless steel appliances and much more. There are also several decks and an awesome grass area in the front and side of the home which is perfect for kids! 👉🏼 FYI: It will ALSO BE OPEN on SUNDAY, 1-4PM, but I'm here today, on Saturday! 🎥 Checkout full image photo gallery, stunning video, take a 3D virtual tour, checkout floor-plans and more at www.42arabian.com I am always happy to provide a private showing if that works better for you! Please contact me at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor