About
Robert Aldana

Meet Robert

LOCAL’S CHOICE REALTOR®

Robert brings to his clients a wealth of knowledge and experience of over 38 years in the real estate field as he has assisted and represented hundreds, if not thousands of families throughout his career. 

His experience and stellar reputation has earned him positions on a state level as a State Director and Vice-Chair with the California Association of REALTORS® as well as on a local level, having presided over and founded various real estate and non-profit organizations.

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Helping you buy and sell Since 1986

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the industry, and providing assistance to those in need of guidance throughout the years.

Robert also believes in the importance of client's interest first, and it shows through over 75 Five Star Reviews and officially being the agent who is called upon by more locals yesterday, today and all-time.

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Real Estate Experience

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

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Expert Advice

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

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Scotts Valley man of the year

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and has helped raise hundreds of thousands of dollars for local schools, for non-profits and for families in need thoughout Santa Cruz County.

In 2015 he founded the "Secret Santa Program" and in 2023 alone the program helped 33 families in need during the holiday season. In the past the program has helped families throughout the year and also has assisted families that were unhoused find homes, and years later they still remain housed.

Giving back is paramount to Robert.

He has lived in Scotts Valley since 1996, and lives there with his wife, Monica and their children. 

He is the founder and publisher of www.MyScottsValley.com and the popular My Scotts Valley Facebook page with a reach of over 1 million people per year, using that reach to help various local causes that are and were in need.

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Featured homes

by Robert Aldana

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF

Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

These stats and designations don't happen by accident or coincidence, they happen through years of outstanding service delivered to his clients time and time again, year in and year out.

Robert considers it an honor to be chosen to represent a home seller or buyer and would be honored to represent you.

But don't just believe him, read what your friends and neighbors have to say about his services!

View all testimonials

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Just another day in my dream job. I am truly Living my Dream ❤️ and have been for 40 years! 1 Just another day in my dream job. I am truly Living my Dream ❤️ and have been for 40 years! I’ve got something special coming to Skypark, a beautiful 3 bedroom 2.5 bath home on an awesome cul-de-sac, for $1,299,000! Contact me if you want more information or want to see it when it is ready. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert@robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ 1 I’ve got something special coming to Skypark, a beautiful 3 bedroom 2.5 bath home on an awesome cul-de-sac, for $1,299,000! Contact me if you want more information or want to see it when it is ready. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line -… Beautiful new SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M! * Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com Listed by Scotts Valley Specialist, Robert Aldana. RobertAldana.com 3 Beautiful new SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M! * Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com Listed by Scotts Valley… When should you start looking at offers on your home? It all comes down to one thing… activity. If your home has been on the market for 5–7 days and you’ve had little to no showings, but a strong offer comes in, you need to seriously consider it. The market is talking. Either you’ve reached your price ceiling, or conditions just aren’t driving traffic. Ignoring that can cost you. On the flip side… If you hit the market and it’s showing after showing, with buyers lining up and more requests coming in, why rush? That’s exactly what you want. More exposure = more interest = stronger offers. The goal isn’t just to get an offer, it’s to create competition. Give buyers the chance to see the home. Let the momentum build. That’s how you maximize value. This is that one opportunity you get to achieve top dollar for your home. Be smart. Be strategic. Do it right the first time. — If you’re thinking about selling and want to position your home the right way, I’m always here to help. Robert Aldana ROBERTALDANA.com When should you start looking at offers on your home? It all comes down to one thing… activity. If your home has been on the market for 5–7 days and you’ve had little to no showings, but a strong offer comes in, you need to seriously consider it. The market is talking. Either you’ve reached your price ceiling, or con… A blast from the past, about 29 years ago... that hair! Man I miss that hair. 2 A blast from the past, about 29 years ago... that hair! Man I miss that hair. Embrace the messiness of life, as true growth and authenticity often come from getting dirty, working hard, and not fearing a little chaos. 1 Embrace the messiness of life, as true growth and authenticity often come from getting dirty, working hard, and not fearing a little chaos. 🦄 A unicorn has been spotted in Hidden Oaks, Scotts Valley! One of only four of these special units is about to hit the market, and it’s something you don’t see come up often. This is a beautifully updated two bedroom, two bath home, all on a single level. It features a gorgeously remodeled kitchen, beautiful flooring, and an incredible amount of natural light pouring in through the windows. The high vaulted ceilings create a wide open feel that makes the space truly stand out. The home also offers a private patio and is just a short walk to the pool. Add in the convenience of nearby dining and shopping, and you start to see why this one is so unique. What makes this property even more special is that there are only four of these single-level units in the entire development. No stairs, great layout, and an enclosed garage, this is a rare combination. Homes like this don’t last. They just don’t. The layout, the location, and the overall feel make this one a standout opportunity. If you’re interested in seeing it before it hits the market, reach out and I’ll set up a private showing. ROBERT ALDANA REALTOR® | DRE #00921165 Keller Williams Realty in Scotts Valley 831-252-3959 Direct - Text robert@robertaldana.com RobertAldana.com SCOTTS VALLEY SPECIALIST 2 🦄 A unicorn has been spotted in Hidden Oaks, Scotts Valley! One of only four of these special units is about to hit the market, and it’s something you don’t see come up often. This is a beautifully updated two bedroom, two bath home, all on a single level. It features a gorgeously remodeled kitchen, beautiful floorin… COMING THIS THURSDAY: Robert Aldana is taking the stage on a powerful panel of industry leaders! Keller Williams REALTOR®. Nearly 40 years in the business. Built on relationships, systems, and results. A true market leader and one of the most trusted names in Santa Cruz County, Robert has mastered what it takes to win and stay consistent at a high level. Agent Mastermind 7 * Thursday, April 9 * 10:00 AM - 4:00 PM * 9 Canyon View Event Center * San Ramon, CA OPEN TO ALL AGENTS - DM ME FOR REGISTRATION LINK COMING THIS THURSDAY: Robert Aldana is taking the stage on a powerful panel of industry leaders! Keller Williams REALTOR®. Nearly 40 years in the business. Built on relationships, systems, and results. A true market leader and one of the most trusted names in Santa Cruz County, Robert has mastered what it takes to wi… Jet-setting for a few days of spring break! 5 Jet-setting for a few days of spring break! This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025. From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions, to the VERIFIED leader in ALL Santa Cruz County and Scotts Valley in total volume (happy to provide proof), 2025 was a special year. But it would not be possible without the support of all of my amazing clients, the awesome agents on the other sides of these transactions and of course my assistant Richelle Maxwell! Super stoked to have Bahar Shahabi now on board! Thank you everyone for your support! ROBERT ALDANA RobertAldana.com 17 This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025. From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions,… 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road! This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot. * Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/ There are a total of 9 homes in the Sandraya Heights development. ALL ARE AVAILABLE. 🏡 These homes will feature premium appliances, finishes and fixtures throughout. From wood flooring and premium carpet, to stunning granite counters, custom tile and gorgeous cabinetry throughout, these homes, which will also include solar, are built to impress. 🌿 PLEASE NOTE: The front landscaping, skies and interior lighting was AI generated for sample purposes only but this is the actual home. The exterior landscaping may not be exactly as pictured, but the style of the landscaping applies; classy drought resistant front landscaping. 🏊🏼‍♀️ The rear yard will not be landscaped, there will be no pool or ADU as part of the purchase or included. All lots will be flat or mostly flat and spacious enough for an ADU, a pool, or potentially both. Please check local building restrictions and codes. Final pricing coming soon. For more information on these homes, please visit sandrayaheights.com To request a private showing or to be put on a preview list when they become available for showing, please contact me: ROBERT ALDANA REALTOR® | DRE #00921165 Keller Williams Realty in Scotts Valley 831-252-3959 Direct - Text robert@robertaldana.com RobertAldana.com 2 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road! This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot. * Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/ There are a total of 9 homes in the Sandraya Heights… AWESOME OUTDOOR SPACES Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres. Check out the 3D virtual tour, floor plans, full image gallery, and full video at 260ranchosoquel.com For more information, contact listing agent at: ROBERT ALDANA THE LOCALS' CHOICE REALTOR REALTOR® | DRE #00921165 831-252-3959 robert@robertaldana.com RobertAldana.com AWESOME OUTDOOR SPACES Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres. Check out the 3D virtual tour, floor…
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robertaldana robertaldana
robertaldana Just another day in my dream job. I am truly Living my Dream ❤️ and have been for 40 years!
👏👏
robertaldana robertaldana
robertaldana
robertaldana I’ve got something special coming to Skypark, a beautiful 3 bedroom 2.5 bath home on an awesome cul-de-sac, for $1,299,000! Contact me if you want more information or want to see it when it is ready. ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/
👏👏
robertaldana robertaldana
robertaldana Beautiful new SCOTTS VALLEY listing at 230 Miraflores Road! Unbelievable back yard space and beautiful home with vaulted ceilings, skylights and decks with views, priced at $1.29M! * Checkout full image gallery, take a 3D virtual tour, view floor plans, full video and more at 230miraflores.com Listed by Scotts Valley Specialist, Robert Aldana. RobertAldana.com
🌴🏡
👌
This one feels so peaceful
robertaldana robertaldana
robertaldana When should you start looking at offers on your home? It all comes down to one thing… activity. If your home has been on the market for 5–7 days and you’ve had little to no showings, but a strong offer comes in, you need to seriously consider it. The market is talking. Either you’ve reached your price ceiling, or conditions just aren’t driving traffic. Ignoring that can cost you. On the flip side… If you hit the market and it’s showing after showing, with buyers lining up and more requests coming in, why rush? That’s exactly what you want. More exposure = more interest = stronger offers. The goal isn’t just to get an offer, it’s to create competition. Give buyers the chance to see the home. Let the momentum build. That’s how you maximize value. This is that one opportunity you get to achieve top dollar for your home. Be smart. Be strategic. Do it right the first time. — If you’re thinking about selling and want to position your home the right way, I’m always here to help. Robert Aldana ROBERTALDANA.com
robertaldana robertaldana
robertaldana
robertaldana A blast from the past, about 29 years ago... that hair! Man I miss that hair.
So sweet!
I remember that guy!
robertaldana robertaldana
robertaldana
robertaldana Embrace the messiness of life, as true growth and authenticity often come from getting dirty, working hard, and not fearing a little chaos.
Exactly how William Howard Taft would have said it!🙌🙌🙌
robertaldana robertaldana
robertaldana
robertaldana 🦄 A unicorn has been spotted in Hidden Oaks, Scotts Valley! One of only four of these special units is about to hit the market, and it’s something you don’t see come up often. This is a beautifully updated two bedroom, two bath home, all on a single level. It features a gorgeously remodeled kitchen, beautiful flooring, and an incredible amount of natural light pouring in through the windows. The high vaulted ceilings create a wide open feel that makes the space truly stand out. The home also offers a private patio and is just a short walk to the pool. Add in the convenience of nearby dining and shopping, and you start to see why this one is so unique. What makes this property even more special is that there are only four of these single-level units in the entire development. No stairs, great layout, and an enclosed garage, this is a rare combination. Homes like this don’t last. They just don’t. The layout, the location, and the overall feel make this one a standout opportunity. If you’re interested in seeing it before it hits the market, reach out and I’ll set up a private showing. ROBERT ALDANA REALTOR® | DRE #00921165 Keller Williams Realty in Scotts Valley 831-252-3959 Direct - Text robert @robertaldana.com RobertAldana.com SCOTTS VALLEY SPECIALIST
👍🦾
👏
robertaldana robertaldana
robertaldana
robertaldana COMING THIS THURSDAY: Robert Aldana is taking the stage on a powerful panel of industry leaders! Keller Williams REALTOR®. Nearly 40 years in the business. Built on relationships, systems, and results. A true market leader and one of the most trusted names in Santa Cruz County, Robert has mastered what it takes to win and stay consistent at a high level. Agent Mastermind 7 * Thursday, April 9 * 10:00 AM - 4:00 PM * 9 Canyon View Event Center * San Ramon, CA OPEN TO ALL AGENTS - DM ME FOR REGISTRATION LINK
robertaldana robertaldana
robertaldana
robertaldana Jet-setting for a few days of spring break!
Can’t wait to see you guys. 🥰
Holy aura🔥🙌👏! Wonderful photography and setting
Have a great time!
Yay enjoy time off with your family 🙌
Happy to see you enjoying time with the family 😍🙏
robertaldana robertaldana
robertaldana
robertaldana This past week I attended an awards luncheon for our Keller Williams offices in Santa Cruz-Capitola-Scotts Valley and I was super blessed and honored to bring home some awards for 2025. From #1 in company volume and number of transactions, and double platinum for reaching and exceeding $1 million in gross commissions, to the VERIFIED leader in ALL Santa Cruz County and Scotts Valley in total volume (happy to provide proof), 2025 was a special year. But it would not be possible without the support of all of my amazing clients, the awesome agents on the other sides of these transactions and of course my assistant Richelle Maxwell! Super stoked to have Bahar Shahabi now on board! Thank you everyone for your support! ROBERT ALDANA RobertAldana.com
Congratulations Robert!🥂
Congratulations 🙌
Gettin’ it done! 🙌
You could probably get a job at the circus juggling all those awards in your hand ! Congratulations 🎉
Congratulations 🎉🍾
robertaldana robertaldana
robertaldana
robertaldana 🤩 COMING in MAY to Scotts Valley is 223 Sandraya Heights Road! This incredible brand new home features 4 bedrooms PLUS an office/library, 4.5 baths, 3 car garage, 3,722sf on a large 1/2 acre flat lot. * Checkout floor plans at: sandrayaheights.com/floorplan/lot-2/ There are a total of 9 homes in the Sandraya Heights development. ALL ARE AVAILABLE. 🏡 These homes will feature premium appliances, finishes and fixtures throughout. From wood flooring and premium carpet, to stunning granite counters, custom tile and gorgeous cabinetry throughout, these homes, which will also include solar, are built to impress. 🌿 PLEASE NOTE: The front landscaping, skies and interior lighting was AI generated for sample purposes only but this is the actual home. The exterior landscaping may not be exactly as pictured, but the style of the landscaping applies; classy drought resistant front landscaping. 🏊🏼‍♀️ The rear yard will not be landscaped, there will be no pool or ADU as part of the purchase or included. All lots will be flat or mostly flat and spacious enough for an ADU, a pool, or potentially both. Please check local building restrictions and codes. Final pricing coming soon. For more information on these homes, please visit sandrayaheights.com To request a private showing or to be put on a preview list when they become available for showing, please contact me: ROBERT ALDANA REALTOR® | DRE #00921165 Keller Williams Realty in Scotts Valley 831-252-3959 Direct - Text robert @robertaldana.com RobertAldana.com
😍😍😍😍
👏👏👏
robertaldana robertaldana
robertaldana AWESOME OUTDOOR SPACES Check out the many different outdoor spaces on this beautiful property at 260 Rancho Soquel Road in Soquel including your own English pub, gorgeous decking with views, expansive grass areas, and stunning, lush landscaping throughout—all set on over 1.5 acres. Check out the 3D virtual tour, floor plans, full image gallery, and full video at 260ranchosoquel.com For more information, contact listing agent at: ROBERT ALDANA THE LOCALS' CHOICE REALTOR REALTOR® | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com