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Robert is amazing! He’s seasoned and knows what he’s doing.

Highly likely to recommend
5.0

Hello! My name is Janene Forsyth. Earlier this year I decided it was time to sell my beautiful mountain home that I’ve loved for 37 years, and from the proceeds of that sale, immediately buy a townhouse in Scotts Valley. When I told my daughter and son-in-law about my decision, they both chimed in that I MUST use Robert Aldana as my real estate agent. They assured me he was the best around.

Though I have several friends who are agents, I decided I would follow the advice of my family and go with Robert.

I was not disappointed! First of all, Robert is amazing! Professional, enthusiastic, very experienced, and sensitive to emotional issues such as selling your dream home of 37 years. He’s a pro when it comes to negotiating with the other party involved in the transaction. He’s seasoned and knows what he’s doing.

  • View the property video above seen by thousands, and check out their property website complete with jaw-dropping 3-d virtual tour, floorplans, professional photography and more at www.906Sunset.com

What I found as a bonus to all of Robert’s wonderful qualities is his team member Jonathon Rossi, and the rest of Robert’s supportive team. Robert and Jonathan together were by my side every step of the way, from getting the house ready to sell, all the way to the final steps in the completion of the purchase of my Scotts Valley townhouse! I leaned on these two heavily during both the selling of my house and then buying the townhouse. They provided such great support.

Robert, Jonathan and the Aldana Team have been so helpful in every way possible. I have been in such good hands!

Thank you Robert! Thank you Jonathan! Thank you, amazing Aldana Team!

, Soquel & Scotts Valley

Robert Aldana and Team HIGHLY Recommended

Highly likely to recommend
5.0

After working with multiple real estate agents over the years, we can easily say Robert is by far the best agent we have ever worked with. When we decided to sell our Scotts Valley home we found Robert because of his successes with other homes in the neighborhood. We were quickly impressed with his track record. When we met with him to discuss the sale of our home we were even more impressed with his approach and market knowledge. I’ll explain in more detail in a moment. What we didn’t expect was the in depth team support he brought to the table. Robert and his team helped us freshen up our home and complete a few projects we had in process. He brought a team of support from his office along with a wealth of resources from painting to landscaping and general repairs to movers. We relied heavily on his team to provide resources to get our house on the market quickly while at the same time respecting that this was our home and a reflection of who we are.

All the projects were completed on time and on budget and reflected our personal style. We found each of the contractors gives his clients top priority, in schedule, quality and value. They were a pleasure to have in our home.

  • View the property video above seen by thousands, and check out their property website complete with jaw-dropping 3-d virtual tour, floorplans, professional photography and more at www.116Treetop.com

As we finished the projects it was time to finalize the listing price and complete the marketing plan. We were nervous over the listing price which was much higher than we expected. We ultimately decided on the high side and were amazed to have received multiple offers in 3 days well over asking price. Robert did a fantastic job negotiating the best contract by eliminating our risks and ended up at $55k over asking.

We can’t stress enough the professionalism Robert and his team and their attention to detail. They looked out for our best interest throughout the process and exceeded all our expectations. It’s often said in real estate, “Location! Location! Location!” In our view that’s second to “Agent! Agent! Agent!” We have the utmost respect for Robert and his team of Jonathon, Robert C. And Ian. A real pleasure to work with!

, Santa Cruz

It really is no wonder why people choose you to buy and sell their homes!

Highly likely to recommend
5.0

Simply put, Robert Aldana and his team were hands down, the hardest working, most positive and energetic people we could have hoped for when Rosie and I decided to sell our home here in Scotts Valley back in May of this year. When we moved here in 2014, we never planned on selling, but when the market took off and gave us an opportunity to eventually upgrade to a larger home to begin a family, we jumped (literally) at the opportunity. From day 1, Robert Aldana and his team worked tirelessly to build a marketing plan to show all the blood, sweat and tears my wife and I put into this home (mostly with our bare hands and wonderful help from friends and family). When we hit hurdles and started back-stepping, he and his team kept right on working through it, attending more meetings with Buyers Agents and holding more open houses. The decision to sell our home is the epitome of bittersweet and we hope to move back one day.

  • View the property video above seen by thousands, and check out their property website complete with jaw-dropping 3-d virtual tour, floorplans, professional photography and more at www.146beancreek.com

On a personal note, Thank You Robert for helping us every step of the way and keeping us up while we did our best to “Trust the Process”. Your dedication to Scotts Valley and to its community is truly unmatched and we loved working with you and your Team. Thank you again for all your hard work.

It really is no wonder why people choose you to buy and sell their homes. Cheers!

, Scotts Valley, CA

Robert and his excellent team far exceeded our expectations.

Highly likely to recommend
5.0

Robert and his excellent team far exceeded our expectations. They worked quickly (and carefully!) to get our house ready for market, marketing and showing the house, and walked us through every step of the process.

Robert kept us updated throughout and was always accessible by phone, email, or text message if we had questions or concerns.

  •  View the property video above seen by thousands, and check out their property website complete with jaw-dropping 3-d virtual tour, floorplans, professional photography and more at www.224Navigator.com

Robert’s combination of experience and passion for real estate makes him a true master of his craft. He has a deep and comprehensive understanding of the local real estate market: what buyers are looking for, trends in marketing, and how to get maximum exposure for a property. His photography, videography and web presence is a notch above, which really makes your property stand out.

We are extremely satisfied clients and highly recommend Robert to anyone.

, Scotts Valley, CA

Nothing but an amazing experience!

Highly likely to recommend
5.0

Robert and his team have gone above and beyond to help us sell our home and buy a new one. Nothing but an amazing experience even through all the triumphs and trials of buying and selling. Team Aldana will do all the hiring, scheduling, and meet all the contractors, cleaning crew, etc for you so that you just continue your regular schedule of working every day. They even dug up our septic and filled it back in for inspection.

I would highly recommend (and already have) Team Aldana.

, Scotts Valley, CA

In 4 days we had an offer $220k over asking. Without a doubt, Robert Aldana is by far the best Agent I have ever met.

Highly likely to recommend
5.0

Without a doubt, Robert Aldana is by far the best Agent I have ever met. No doubt the best in the area.

I met Robert while searching for a home. I was first impressed with the website he built for the house I was looking at. He builds these stellar individualized websites that use your address as the URL. He uses professional photographers to present your home. He uses 3D scans so every home has a virtual your. Then he tops it all off with videos, aerial drone footage, and music. When we saw this, we said this is how we want to have our home presented.

We put a bid on the house he was selling, but it was contingent on selling ours. We were so impressed with Roberts work we hired him to sell our home. We had 18 days to sell in order to remove the contingency on the home we wanted. I admit I was skeptical if we could get what we needed in order to purchase the new home. Robert was confident we could get what we needed.

Over the next 4 days, Robert project managed our home, hiring painters, contractors, carpet cleaners, maids window washers, gardeners, garbage hauler, and movers to put most of our stuff in storage so we could stage our home perfectly. It was a monumental effort from everyone. We were mentally and physically exhausted. But Robert was there every day coordinating everything. He even helped move all our plants to a friends house with his truck. In 5 days our home was transformed. He brought in the photographer and the next day we had a perfect website, we were listed and we had an open house scheduled the next day.

In 4 days we had an offer $220k over asking. We closed and moved into our perfect new home a few weeks later.

But it didn’t end there. The whole expedited process left us drained. So Robert gifted us with a couples massage at a local spa near our new home. And the red carpet didn’t end there. He took us on a tour of our new neighborhood and took us to dinner at one of his favorite restaurants. Weeks later he helped us with repairs on our new home and ever helped with a home warranty when we had some trouble with our new dishwasher and AC.

The point is Robert is more than an Agent. He goes way above and beyond. He and his team are a complete service. I can’t imagine any other agent going this far for a client. If you are buying or selling in the Scotts Valley area, you can’t possibly find a better team.

, Scotts Valley, CA and Santa Clara, CA

Robert’s use of his marketing plan was amazing, and his website is truly splendid.

Highly likely to recommend
5.0

Robert sold our home for us, and he bent over backwards to see every aspect of the process was easy on my family. He communicated his every step, and he is a true professional.

Was there an advantage utilizing Robert’s vast Network, Internet and Social Media presence?

Robert’s use of his marketing plan was amazing, and his website is truly splendid.

, Scotts Valley, CA

Roberts knowledge of Scotts Valley and his extensive network really gave us an advantage.

Highly likely to recommend
5.0

Robert is a top notch professional at what he does. He is straight forward and really helps set the correct expectation.

He really aimed to make sure that we were completely comfortable at every stage of buying our new home, and selling our existing home. We had concerns about selling our current home prior to finding our new home and he really set our minds at ease. He goes above and beyond making sure that everything runs smoothly from being there for inspections, helping schedule out different trades to get current and new homes whipped into shape. He really understood what we were looking for in a new home and helped us find the right property for us.

It was a longer process for us due to slow inventory and our specific wants in a home, but he stuck with us for over 6 months and he never once pressured us. Overall this was the best home buying and selling experience we have had.

Was there an advantage in working with Robert’s vast network?

Roberts knowledge of Scotts Valley and his extensive network really gave us an advantage. Many times, he was able to tell us about homes coming up for sale before they were even listed on MLS. His pre-marketing of our home prior to listing on MLS helped us get many interested parties. He ultimately was able to get a much higher offer than our planned listing price.

His use of a professional photographer to best showcase our house in those photos on his website was a great strategy.

, Scotts Valley, CA

Robert "Rock Star" Aldana!

Highly likely to recommend
5.0

Robert and his team from start to finish were exceptional. My husband and I are so grateful to have had the chance to have him sell our home. From the first moment in meeting him his presentation was impressive and everything he promised came to life. He was extremely thorough, responsive, detail oriented, genuine, and so hard working.

Our sale was a bit more complicated as we had a third party relocation company as well as were buying another home down south. Robert was so patient and attentive working with all of our contacts. He made our open house a huge success, created gorgeous fliers and was communicative about how it went after each showing.

I wish I could take Robert with me for all of my real estate transactions. Don’t hesitate for a second, speak with Robert!!!

, Scotts Valley, CA

If I ever move back I know who would help me buy my house for sure!

Highly likely to recommend
5.0

I first noticed Robert on Facebook. He was ACTIVE there, and classy, not just loud like so many other agents. When we sold our house in Scotts Valley we decided for him, and within a week (!) he had our house fully staged, pictures taken, listed in the major apps and an open house scheduled. Wow.

He guided us through the whole process, and stayed calm every bit of the way. And selling a house can be exciting…

When we moved out he stopped by and even brought Pizza to the house for us and the helpers. I thought that was amazing.

I moved to LA; but if I ever move back I know who would help me buy my house for sure.

Thanks Robert & Team.

, Scotts Valley, CA

6 Stars!

Highly likely to recommend
5.0

From beginning to end, the experience of selling our home with Robert was top notch! Robert and his team were there for us every step of the way, from helping stage the home, to making sure that we were updated daily on interest and showings, and even after escrow closed keeping in touch to make sure we were taken care of and didn’t need anything else.

They made themselves available to us whenever something was needed. They knew this was more than just a house to us, this was our home built with memories and they respected how much it meant to us. These guys are a class act!

They know the market extremely well and how to get the job done exceeding expectations. We put our trust in Robert and his team to sell our home, and we couldn’t be happier with the results. They delivered more than we could have ever asked for. We gained more than just a real estate team during this process, we made lifelong friends.

Thank you Robert and team!

, Scotts Valley, CA

Robert is the real deal!

Highly likely to recommend
5.0

Robert is the real deal! From Day 1, he was super responsive, friendly and knowledgeable. Juggling buying a house while selling a house is stressful, but Robert was very patient and answered all of our questions. He handled all of the little details for us and helped to put our minds at ease throughout the transaction. We felt he went above and beyond the call of duty to protect our best interest and are so happy that we had him to represent us.

Was there an advantage working with Robert’s vast network, social media and marketing platform?

Yes. Through networking, we had a solid offer on our house before it even went on the market. Robert made a beautiful video of our home, and we couldn’t believe how many views it got. He has a great following on social media and his post about our house reached a large number of people, piquing interest in our home.

We were pleasantly surprised at how much it sold for and we can definitely thank Robert for that!

 

, Felton, CA

If asked to rate out of 5 stars, 5 being the best, Robert would earn 10 stars!!!

Highly likely to recommend
5.0

If asked to rate out of 5 stars, 5 being the best, Robert would earn 10 stars!!! Professional, genuine, down to earth, prompt, knowledgeable, responsive, helpful, pleasant, timely, and extremely hard working. These are all the characteristics that describe Robert – a set of characteristics that are 10 Star quality in an individual. Robert (with some help from his lovely wife & licensed REALTOR®, Monica) helped sell our home this past summer. Our home was listed, had three Open Houses, and sold within two weeks. We were amazed!!

Robert really helped us to understand how to ready our home (a home that was very cluttered with lots of children’s items and personal items as we were bursting at the seams in our house). He didn’t just instruct us though, he offered help!! And Monica helped us to arrange movers, inspections, and more. We were so VERY appreciative of all of their help as our move came at a time when we had a lot of personal stuff happening in our lives. I was really worried about moving amidst it all, but at the end of the day, the process and preparations and paperwork was done so smoothly that it didn’t really add to our stress. But again, so much of that is down to how amazing Robert (and Monica!) were in helping us.

All this said, we emphatically and without any hesitation, would recommend Robert Aldana as your realtor!

Was there an advantage in working with Robert’s Networking and Marketing Tools?

100%! It was so professional and really highlighted our home beautifully!!

, Scotts Valley, CA

I highly recommend Robert Aldana for all your real estate needs!

Highly likely to recommend
5.0

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Robert Aldana did a phenomenal job selling our house. The very first offer we received was well over asking price. Every step of the process was seamless and stress free.

Whether you’re buying or selling, it’s important to have the best real estate professional on your side. Robert Aldana has a well earned reputation as one of the preeminent real estate agents in Santa Cruz County and Scotts Valley. I highly recommend Robert Aldana for all your real estate needs!

Was there an advantage with Robert’s Vast Network and Marketing Tools?

We were relocating and on a short time line to move. Robert Aldana assured us that we would successfully sell our home. In short order, thanks to Robert’s professional marketing and experience, our home sold quickly for well over asking price. Whether you’re buying or selling, you can’t go wrong with Robert Aldana.

, Scotts Valley, CA

The results of our sale met or exceeded our expectations in every way... Never had a more hands-on and dedicated agent.

Highly likely to recommend
5.0

Robert is a what you want in a real estate agent. He was well prepared in his initial presentation and had an excellent “game plan” for selling our house.

His best trait is his constant communication. I like to be well informed and he updates you on every aspect of the selling process as often as you want. Robert is available full-time, including early morning and evenings and does whatever it takes to get the job done. He is a skillful and experienced negotiator and salesperson. The results of our sale met or exceeded our expectations in every way.

Robert carefully walks you through every step of the sales process including attending the signing at the title company to fully explain that process. Never had a more hands-on and dedicated agent.

Was there a competitive edge in utilizing Robert’s Network, Social Media, Internet presence, and Marketing Tools?

Robert’s marketing plan is top notch. His photos, videos, and website are what sell your house. He and his team are willing to do open houses as often as necessary. He also has so many contacts to help prepare your house for sale, painters, inspectors, repair persons, cleaners, etc.

, Scotts Valley, CA

I have used many brokers in my personal and professional endeavors and I have never had a better broker (agent).

Highly likely to recommend
5.0

We chose Robert mainly because of his marketing capabilities and his successful sales history. He is far outpacing all other brokers in Scotts Valley sales.

Once hired, Robert did not disappoint. He was extremely organized. He was quite diligent on following through on all commitments. He kept us informed throughout the process, including quickly returning all calls and texts. He always made certain we were good with any actions he planned to take and made sure to incorporate our suggestions.

Finally, the outcome was incredible. We received four offers over asking and closed exactly as he laid it out.

*Sold for $176,000 Over Asking Price*

I know I’m raving about the guy, but I have used many brokers in my personal and professional endeavors and I have never had a better broker. We did not know him before but only by what was posted on his My Scotts Valley Facebook page.

We highly recommend him if you are interested in selling your home in Scotts Valley. He did an amazing job for us. He knows the market and the community very well!

(Robert) We feel your video was amazing. Everybody that watched it said it was awesome. It showed the house well. Also, your exposure on your My Scotts Valley Facebook page was tremendous. I could not remember the exact number of hits but the exposure was a great advantage.

, Scotts Valley, CA

Robert knows how to get maximum value out of every transaction.

Highly likely to recommend
5.0

I first met Robert while casually looking at open houses as we were not really looking to buy anything at the moment. However, we ended up really liking a house where Robert was fortunately the listing agent. Robert walked us through options, and I immediately felt at ease as he was super objective, professional, and GENUINE. Robert gave us options on our current house, walked us through current estimates, and listened to my long list of requirements to make the deal work. We ended up feeling so comfortable with Robert, we wanted him to represent the sale of our house house as well.

During the sale/purchase of our home, Robert made himself available at every moment during the process, making me feel like his most important (and only) client. I knew he had other big transactions going on at the moment, but i would’ve never known given the amount of time Robert was giving me (and my whole family). The sale of my house was complicated as we needed a rent back, sale of electronics/furniture, and an aggressive timeline. Robert was a true professional, especially since I’m a horrible client that demands a lot and probably wouldn’t even take myself on as a client. Robert was able to get everything on my demand list (and even more by beating expectations on EVERY aspect of the sale).

*Sold for $51,000 Over Asking Price*

One aspect I didn’t anticipate in this process is that I would be gaining a lifetime friend. Robert went of his way to introduce us to new neighbors, brought thoughtful gifts to my children, joined me for mountain bike rides, and still answers all my texts/calls as if I am the most important client. I really can’t praise Robert enough, as he made the entire process so easy.

Furthermore, he still follow-ups and gets things done even when it’s not his responsibility. For instance, I was having trouble with my home warranty and quickly contacted the company, found a contractor to repair my HVAC, and even offered to pay out of his pocket if I had issues (SEVEN MONTHS AFTER WE CLOSED).

Thanks Robert for everything you do for your clients, strangers, and our entire commUNITY!

Was there an advantage with Robert and his marketing strategies?
Robert knows how to get maximum value out of every transaction. The photographers, drone footage, and attention to detail are unparalleled in this industry, and his use of technology to reach the right audience is spot on. Additionally, Robert has such a personal, professional, and community following, that it would be hard to find anyone else with such a robust network and subject matter expertise in all California.

, Scotts Valley, CA

His expertise in the local housing market proved tremendously advantageous while we navigated the stages of buying and selling a home.

Highly likely to recommend
5.0

niesenkidsbysign

Words are difficult to describe how highly we recommend Robert Aldana as your realtor. We worked with Robert to find our new home and sell our previous home. We thoroughly enjoyed working with Robert and came to personally know him as a truly valuable and essential teammate in every stage of the process.

Robert was accessible, honest, tremendously hard-working and an impressive problem-solver who addressed complex issues with thoughtful strategy, experience and confidence. His expertise in the local housing market proved tremendously advantageous while we navigated the stages of buying and selling a home.

Robert had an impressive attention to detail and Robert’s love for his profession was embodied by his clear passion for providing us with sound advice at every path of our journey. We utilized Robert’s recommended network of connections to improve our position within the marketplace as buyers and sellers.

Regardless of your experience in the real estate industry, Robert would be the best realtor for you because of his tenacity, engaging personality, integrity and superior knowledge of the local market.

With today’s technology and accessible real estate information at everyone’s fingertips, the real estate market is competitive and dynamic. Robert’s incorporation of social media and embracement of technology truly added to our marketing campaign in ways we didn’t think possible. His local network of reliable business associates allowed us to make connections with needed partners without the hassle of worrying about reliability and excessive cost.

, Scotts Valley, CA

He is as advertised, a “Scotts Valley real estate expert”.

Highly likely to recommend
5.0

My wife and I listed our home with Robert and it went on the market 3-6-17. We hoped to have it sold and be able to move mid-June. The home was sold on 3-9-17, which created a problem since we can’t move until mid-June. Robert handled this for us, as well as everything else that arose.

Robert is a true professional, who is congenial, hard working, and very capable of handling anything.

He is as advertised, “A Scotts Valley real estate expert”.

We would recommend Robert to anyone looking to buy or sell in Scotts Valley.

, Scotts Valley, CA

Everything was as promised. I have never had a property transaction run this smoothly.

Highly likely to recommend
5.0

We interviewed a few prospective local realtors to sell our home. Robert was hands down the most personable and qualified choice. Every step of the way was handled very professionally. We, and our friends were blown away by the quality of the video he produced to show the house. I guess the best endorsement is the fact that the house sold in less than a week and the entire process was just as he promised – painless. Everything was as promised.

(Robert) You are very proud of what you do and approach your work with confidence and enthusiasm. I have never had a property transaction run this smoothly.

, Scotts Valley

Robert’s extensive networking connections and marketing strategy allowed us to reach far beyond what we could have imagined.

Highly likely to recommend
5.0

When my wife and I decided that it was time to sell our home we both felt a little overwhelmed. We knew the moving process was going to be time consuming and stressful, especially with two young children and a third one on the way. When we discovered Robert through the My Scotts Valley page we figured that he might have the right connections and experience to get the job done for us. We were not disappointed! He far exceeded our expectations with all that he did for us in both our face to face interactions as well as the behind the scenes work. He kept us informed every step of the way and took care of all the leg work to make sure our house was ready at the best possible time. This allowed us to focus on our move and not stress about all the details.

As a result he was able to help us sell our house in about a week and way over our asking price!

Anyone shopping around for a realtor should certainly consider Robert; his strong work ethic, dedication to doing right by his clients and passion for Real Estate helped make our experience exciting and fun!

Was there an advantage with Robert’s Social Media & Marketing Strategies?

Robert’s extensive networking connections and marketing strategy allowed us to reach far beyond what we could have imagined. His plan allowed us to sell our home quickly and above our asking price!

Thank you Robert for all your hard work!

, Ben Lomond

We reached way more people than I had imagined and sold our home for more than we expected, so it worked out perfectly.

Highly likely to recommend
5.0

Robert is a great realtor — going in to our sale and purchase, I knew the that his social media presence and My Scotts Valley site gave him a serious marketing advantage, but he also has a lot of great skills that were invaluable to me in both buying and selling. When it came to buying, he used very possible tactic, from high tech social media to low tech knocking on doors and talking to people. We asked him to virtually pull a rabbit out of his hat in finding us a home in a neighborhood where nothing was listed, and he came up with not one, but two homes. He negotiated us a reasonable price in a seller’s market, and was instrumental in keeping the deal together when the inevitable hiccups happened.

Even after the sale, he has kept in touch and even connected several new neighbors with us so we felt very welcome in our new neighborhood!

Did Robert’s Marketing, Networking and Social Media tools help me?

I think we limited the overall marketing effectiveness by putting some pretty significant constraints on how we wanted to market our home, but even with those constraints we reached way more people than I had imagined and sold our home for more than we expected, so it worked out perfectly.

, Scotts Valley

I recommend him to anyone looking for a good agent.

Highly likely to recommend
5.0

Robert is both an energetic and easy going guy who understands the real estate market and is very professional in business. He’s direct, honest and gives grounded advice.

The whole experience of selling and buying was low stress and was surprisingly more fun than I expected. I recommend him to anyone looking for a good agent.

, Scotts Valley

Awesome Experience!

Highly likely to recommend
5.0

This has been an awesome experience! I’ve bought and sold a number of homes, and rentals, but Robert has worked harder and more professional than any of the other agents. Best of all, we got more than the asking price for my home that needed a lot of work. I will be happy to refer Robert to anyone and everyone.

Was there an advantage in working with Robert’s Marketing Plan and Networking skills?

Yes, definitely. The location and pricing really turned buyers on with offers coming in the first day. Closing in less than 3 weeks… Amazing!

, Scotts Valley

Simply saying he exceeded my expectations is an understatement.

Highly likely to recommend
5.0

I met Robert about 2.5 years ago when he knocked on my door to introduce himself and asked if I’d ever be interested in selling, because he had connections in Silicon Valley… and Scotts Valley was emerging as a coveted area to live for tech commuters. At that time, I had only lived there a year and my home was brand new construction. I had no plans to move.

Fast forward a couple years and I needed to sell my home for personal reasons. Through years of receiving worthless fliers through the mail from unknown agents, I had never forgotten the guy who had the tenacity to knock on my door. Being in sales myself, that stood out to me as an exemplary quality.

At that same time, Robert happened to be the listing agent for my neighbor’s home. I walked over, reintroduced myself, although that wasn’t needed because he remembered me after all that time.

After a comprehensive review of what Robert was able to offer from a Marketing standpoint – whether it be via pounding the pavement or his vast social media network, I knew there was no agent locally that was smarter or who would work harder for me.

Simply saying he exceeded my expectations is an understatement.

At times I wondered if Robert ever slept. I talked to Robert more during those days than even my own partner! He was so kind and always made time to connect with my 9 year old son, reassuring him that moving is exciting and that he shouldn’t worry. To this day my son still asks about Robert, and when I see Robert, he always takes the time to ask about my son. Family is clearly very important to Robert.

We had some issues emerge that were out of our control and could have impacted the sale of my home. Robert was a shark, he tackled those issues head on and was more knowledgeable in his sleep than most people were who were awake.

Robert was always punctual. And when it came time for an open house, he probably put 20 signs all over SV leading people to my front door! He held twilight tours, rainy days didn’t scare him away; there isn’t a half a$$ lazy bone in his body.

After less than 2 months on the market, my home sold for just over asking – and we were asking for more than any of the other comps in my area. I walked away with a huge profit and couldn’t be more pleased.

In my personal and professional opinion, there’s no other local agent that can represent you better than ROBERT ALDANA.

Was there an advantage with Robert’s Marketing and Social Media Tools?

Absolutely. You are very tech savvy and have a complete understanding that using social media and the internet is the ticket to a broader audience.

, Scotts Valley

Robert is very professional and a real go-getter.

Highly likely to recommend
5.0

Robert is very professional and a real go-getter. He was able to lineup the photographers and videographer to get our house on the market within just a couple of days. He was there with them instructing and guiding them to capture his vision of how my home should be presented to potential buyers. There were timess during escrow that were challenging and Robert handled them efficiently and professionally.

Did I Feel That Working with Robert and Utilizing His Marketing Plan and Networking Gave Us An Advantage?

Robert used a professional photographer, videographer, open houses, and email blasts to put our house out into the market place for potential buyers to see. The regular check-in’s and discussions along the way reviewing the marketing plan, I believe the interactions and strategies did give us an edge over other agents. Thank you Robert for all of your hard work.

Would I recommend his services to future home buyers and sellers? Definitely.

, Scotts Valley

He helped me sell at a good price and buy at a fair price in a very inventory restricted market.

Highly likely to recommend
5.0

Robert was very professional in his approach to selling my home and purchasing my new home, and explained the process as we worked through it, especially as this was a somewhat complicated process which included a 6 month rent back by the previous owner for the house I purchased. He also assisted by giving recommendations for repair work to the house I sold and the one I purchased.

His reports, networking and marketing skills helped in the overall buy /sell process and helped me sell at a good price and buy at a fair price in a very inventory restricted market.

, Scotts Valley

You are a leader in the marketplace and it shows!

Highly likely to recommend
5.0

Robert was very professional, thorough and always stayed on top of our transaction. We greatly appreciate everything he did to find our buyer and finalize the sale of our home. We hope to use Robert in the future.

You (Robert) are a leader in the marketplace and it shows!

, Scotts Valley

He knew his business, understood the geographical area and was always pleasant to work with.

Highly likely to recommend
5.0

Robert had a unique combination of professional and personal skills. He knew his business, understood the geographical area and was always pleasant to work with. Robert always was a positive influence on my wife and I.

Robert’s understanding of the market as well as his knowledge of other agents assisted us.

Would I recommend Robert?

Definitely.

, Scotts Valley

He sold our condo for over asking and purchased our new home for under asking, so we couldn’t be happier!

Highly likely to recommend
5.0

Robert was attentive, thorough, and enthusiastic. Robert represented us for both our sale and purchase and advocated on our behalf every step of the way. He has so many quality contacts in related services (mortgage brokers, inspectors, title company, etc.) that the entire process was a breeze He sold our condo for over asking and purchased our new home for under asking, so we couldn’t be happier.

Was there an advantage using Robert’s networking and social media tools?

As soon as we called Robert to tell him we’d decided to sell our condo, he was on it. He had several people interested in our condo before we even put it on the market. We were under contract in a week with multiple offers to choose from.

, Santa Cruz to Scotts Valley

Robert seems to have found a real sweet spot where everyone wins

Highly likely to recommend
5.0

My wife and I have been renting in the Scotts Valley / Santa Cruz area for the past few years and have really grown to love the area. We became particularly fond of Scotts Valley over the past year and were really very happy UNTIL our land lord went through a short sale on his property and needed us to vacate in 30 days. At this point, with little time and few options to rent, we decided now was the time to buy… and buy in Scotts Valley.

We started the home buying process with an approach based on Yelp where we took a look at Real Estate agent ratings posted there and tried to work with folks who had the most and highest rated number of reviews. Unfortunately, this really back-fired on us as we found ourselves working with some real estate agents who didn’t know the area well, were not responsive, didn’t listen to what we were asking for… well… it was just a terrible experience altogether.

While still renting in Scotts Valley, we had become familiar with the “My Scotts Valley” page on Facebook and were regular followers there when we noticed that there were some success stories of families finding or selling homes after posting on this page… so we decided to give it a try and we contacted Robert. BEST decision we’ve made in a long while!

Robert was great from the start. He is extremely easy to work with… super knowledgeable about Scotts Valley in particular… and is very VERY responsive and professional. He also really listened to what we were looking for and was able to help us close on the home of our dreams in the exact neighborhood we wanted. We felt like we were getting the VIP treatment every step of the way.

Was there an advantage using Robert’s networking and social media tools? We feel that working with Robert ‘definitely’ gave us an advantage.

We were really amazed to find how quickly Robert was able to pair us up with another family in our ideal neighborhood and ideal home that was looking to relocate too. By matching up the needs of buyer and seller in an efficient, low pressure, and well coordinated manner, Robert seems to have found a real sweet spot where everyone wins.

THANK YOU so much Robert!

, Scotts Valley

Robert listened to what we were looking for and delivered just that, a stress free transition into a home that we could raise our family in.

Highly likely to recommend
5.0

We were so overwhelmed at the daunting task of selling our current residence and finding a home to buy that would work for our family for years to come. Not only did Robert bring an energy and enthusiasm to the process that made it seem possible, he made the transition seamless. I can’t believe that it is all over and was so stress free! Robert listened to what we were looking for and delivered just that, a stress free transition into a home that we could raise our family in.

Was there an advantage using Robert’s networking and social media tools?

Without a doubt! The My Scotts Valley Facebook page was what lead to the home we needed becoming available.

, Scotts Valley

We enjoyed working with him on the sale of our home and highly recommend him for anyone looking for the best agent in the county!

Highly likely to recommend
5.0

Robert is the hardest working agent in the industry. He sold our home within all the requirements we requested. Our home was sold within two weeks of initially talking to him! He was always professional, straight forward and honest. We enjoyed working with him on the sale of our home and highly recommend him for anyone looking for the best agent in the county!

Was there an advantage using Robert’s exclusive networking and social media tools?

Yes! Robert knew of several families and individuals interested in our home, so we did not need to list the home publicly on MLS and the house sold very quickly for the price we were looking for!

, Scotts Valley

Robert was very knowledgeable about the local real estate market... He was quite active & aggressive in getting my house sold at a great price.

Highly likely to recommend
5.0

Robert walked up my driveway with his flyer & the rest is history. Robert was very knowledgeable about the local real estate market. He was quite active & aggressive in getting my house sold at a great price. Robert was in tune to my wishes from the very start of our working relationship. Robert walked up my driveway with his flyer & the rest is history. Robert was very knowledgeable about the local real estate market. He was quite active & aggressive in getting my house sold at a great price. Robert was in tune to my wishes from the very start of our working relationship.

Was there an advantage using Robert’s exclusive networking and social media tools?

A resounding yes! You got my house listed & ‘out there’ for lots of folks to see. You held several open houses.

, Scotts Valley

After having dealt with numerous realtors over the last 20 years, he was by far the most reliable and conscientious agent I have had the opportunity to work with.

Highly likely to recommend
5.0

We are very pleased with Robert’s professionalism, flexibility and attention to detail. After having dealt with numerous realtors over the last 20 years, he was by far the most reliable and conscientious agent I have had the opportunity to work with. In our particular case, we had some unique restrictions as how we wanted our home marketed. He was able to easily navigate those restrictions and still sell our home over asking price.

Was there an advantage working with Robert because of his exclusive networking and marketing tools?

Yes, as stated above, because of the unique restrictions we put on the marketing of our home, he was able to sell our home purely through his networking/social media efforts. I doubt many other agents would have been as successful.

, Scotts Valley

Robert is so dialed into the Scotts Valley community and that coupled with his experience in real estate makes him an invaluable realtor!

Highly likely to recommend
5.0

Robert represented both the Seller and us, the Buyer in our transaction – which can go a few different ways as you could imagine. Robert was absolutely professional, supportive, informative and very AWESOME!! We had an easy and seamless transaction and felt very well taken care of. We would definitely recommend Robert to anyone wanting to buy or sell a home.

Was there an advantage using Robert’s networking and social media tools?

Robert is so dialed into the Scotts Valley community and that coupled with his experience in real estate makes him an invaluable realtor!

, Scotts Valley

I truly believe we would not have sold as fast and would not have received as good of an offer if you didn’t market yourself and have the networking connections that you have.

Highly likely to recommend
5.0

Robert is FANTASTIC! He is very detail oriented, very professional, very attentive… and most of all HE GETS THINGS DONE! He got me a generous price on the sale of my house and dealt with some difficult stuff concerning the purchase of our new home. But the bottom line is, he got it done, and within the 30 days we had to do it in.

Robert went above and beyond to make sure we were safe in both transactions and is still helping us with things like helping us to reprogram our alarm and our high tech garage door opener (he is a wiz with high tech gadgets). He is also pretty funny. We always had a good laugh when we would get together. He is a great guy and he knows his stuff.

Was there an advantage using Robert’s networking and social media tools?

The fact that you put yourself out there and network through all the valuable connections you have in the community made a huge difference. I truly believe we would not have sold as fast and would not have received as good of an offer if you didn’t market yourself and have the networking connections that you have.

I’m hoping me and my husband win the lottery so we can hire him to find us and the kids even bigger homes… it is that much fun working with him.

Robert, we are going to miss talking to you every day.

, Scotts Valley

Although buying and selling a house can never be totally stress free, Robert helped to make this a positive experience.

Highly likely to recommend
5.0

If you are looking for a realtor, I would highly recommend Robert. He is everything you could ask for in a realtor. We wanted to downsize (not downgrade). He was quick to understand what we were looking for and did not waste our time trying to show us houses that did not meet our needs.

He was patient. He was not trying to make a quick deal, but rather to help us find the right house (no matter how long it took). He did an excellent job in assessing the market value of our home and getting the word out using his Facebook page in addition to listing it on the MLS.

After the sale, he and Monica (his wife and assistant) were on top of everything. They took care of scheduling all the inspections and arranged to have the necessary minor repairs done. As it turned out, we are buying the house from the people who bought ours. Robert represented both parties. At no time did I ever question his integrity. I know that he was honest and fair with each of us and helped to make this a win, win, win situation! Although buying and selling a house can never be totally stress free, Robert helped to make this a positive experience.

, Scotts Valley

I do not think we could have had a better realtor.

Highly likely to recommend
5.0

We have been so very blessed to have Robert Aldana help us with the sale of our home and in finding our new home! From the beginning to the end of the process, Robert has been very helpful and professional, kind and efficient.

I do not think we could have had a better realtor. God has blessed us with Robert and I thank Him for this because we felt so content that all would be okay. Actually, it was more than okay. It was so wonderful because of the kindness that flowed from Robert. We knew it was God helping us with everything and He appointed Robert as our realtor. Robert was quickly aware of what we were looking for in a new home and what we needed.

What a perfect time to give thanks to God for Robert and his family since it is Thanksgiving time. Robert and his whole family have blessed us throughout this process and we are thankful!

, Scotts Valley

I have never met a realtor who goes to that length to serve his clients.

Highly likely to recommend
5.0

Robert was an invaluable resource as we sold our existing home and found a new one. He effectively marketed and sold our home in less than one-week securing an offer that was above our asking price. In the pursuit of our new home, he took a very proactive approach to help us narrow our search to several specific neighborhoods and then spent a great deal of time driving us around to different properties.

His knowledge of the local market was extensive as we weighed the pros and cons of each house. Once we found the right home, Robert negotiated aggressively for us resulting in a $5,000 credit to cover several necessary repairs.

While waiting to move into our new home, Robert provided extensive service and support as we made a few repairs and upgrades prior to our move-in date. He made introductions to several top of the line service providers including roofers, painters, landscapers, tile installers and hardwood floor refinishers. Robert even guided several of these projects for us while we were out of town, following-up with these service providers on a daily basis to ensure the timely completion of all projects!! I have never met a realtor who goes to that length to serve his clients.

As if all of that wasn’t enough, Robert and (his company) allowed us to use their parking lot on a Saturday for a charity car wash, which helped send local kids to summer camp – He even matched what we raised!!! Needless to say, in Robert I have found not only a superb realtor, but also a community leader and friend.

I would recommend him without any reservation to be an agent for any real estate transaction!

Highly likely to recommend
5.0

Robert was extremely helpful and diligent in pursuing our short sale. He was always available to answer questions and made the difficult transaction very convenient for us. He has even assisted us with post sale questions and has gone way beyond what he was obligated to do as our representative I would recommend him without any reservation to be an agent for any real estate transaction!

, Watsonville

I highly recommend Robert for your buying and selling needs and am very happy to work with him again.

Highly likely to recommend
5.0

I met Robert over 20+ years ago when he helped my mom find the perfect home. I was a little protective over my mom when she sought a Real Estate agent to search for her new home. But after meeting Robert and hearing the passion and excitement in his voice, I felt relieved and sold that he was the right guy for the job. Since then, he has been a friend of the family and the first person I think of when the topic of Real Estate comes up.

Now I find myself in a situation where I am fortunate enough to buy into my own home. I think about the times when Robert took my mom out to search for properties and make suggestions and now I have the privilege to work with a professional and 27 year veteran in the field. I highly recommend Robert for your buying and selling needs and am very happy to work with him again.

Thanks Rob.

, San Jose

He always provided assistance above and beyond the expectations for a Realtor.

Highly likely to recommend
5.0

I have worked with Robert when buying and selling multiple properties around town and it has been a pleasure working with him each and every time. I first got connected with him by taking one of his free classes he offered when he taught his Tips for Home Buyers and Tips for Home Sellers programs, and I had listened to him on his radio and TV programs as well.

I knew how important it was to work with an experienced Realtor, someone who knew all of the details and caveats we might see in various types of transactions. He had great advice on neighborhoods, information on loans and financing, the escrow process, etc. He always provided assistance above and beyond the expectations for a Realtor.

The next time I buy or sell a property in the area there is absolutely no doubt in my mind that it will be Robert Aldana that I call to assist me with the process!

, Scotts Valley and Felton

He did a FANTASTIC job in assisting us & the God granted patience to explain everything about home loans to us.

Highly likely to recommend
5.0

Robert Aldana helped my family with saving our home. He did a FANTASTIC job in assisting us & the God granted patience to explain everything about home loans to us. I know that in this day in age it is hard to believe that there are people that are willing to help people/families in difficult times without asking for something in return, but Robert is one of those people. With his help we were able to save our home & the ability to pay a reasonable mortgage that we can afford.

Thank you Robert & may God bless you with lot’s of business so you can continue helping our community.

, Sunnyvale